This Fall, Fox One is set to become the newest heavyweight in the streaming television landscape—bringing premium content, a built-in audience from the Fox brand, and a fresh advertising opportunity for brands ready to take advantage of it.

At Mad Men Marketing, we’ve been ahead of the curve in streaming TV advertising for years. As Fox One rolls out in Fall 2025, we’re already helping businesses like yours craft effective, data-driven campaigns to dominate this new platform from day one.

Why Fox One Matters for Your Brand

Fox One isn’t just another streaming service. It’s backed by the trusted Fox network, known for hit shows, live sports, and a loyal viewer base. That means:

• High viewer engagement

• Target-rich environments for ads

• Premium content inventory

• Cross-platform reach (TV, mobile, desktop, and CTV apps)

With CTV (connected TV) ad spend expected to surpass $40 billion by the end of 2025, Fox One is arriving at exactly the right time for brands looking to scale.

Mad Men Marketing: Streaming TV Is in Our DNA

We don’t just “do streaming.” We live and breathe OTT/CTV advertising. When you work with Mad Men Marketing, you’re partnering with a team that:

• Has hands-on experience with top-tier streaming platforms

• Builds custom audience targeting strategies using first- and third-party data

• Designs high-impact creative that fits the platform and the moment

• Delivers full-funnel attribution so you know what’s working—and what’s not

And now, with Fox One entering the market, we’re unlocking new inventory and new possibilities for our clients across every vertical.

What Sets Us Apart?

Early Access & Beta Opportunities
We stay ahead of the pack by cultivating direct relationships with streaming platforms—giving our clients first-mover advantages like early ad placement access and exclusive beta inventory on emerging platforms like Fox One.

Hyperlocal & National Reach
Whether you’re a local business or a national brand, we fine-tune campaigns to reach your exact audience with granular geographic targeting and real-time campaign optimization.

Transparent Results
Our proprietary dashboard gives you real-time reporting across devices, letting you measure true ROI—not just impressions.

Ready to Dominate Fox One? Let’s Talk.

The launch of Fox One marks a massive opportunity—but only for brands that move early and partner smart. At Mad Men Marketing, we’re already helping clients plan, buy, and optimize streaming campaigns for this exciting platform.

If you’re looking for a proven streaming TV advertising agency that understands how to make your brand shine on Fox One, you’re in the right place.

The post Why Mad Men Marketing Is Your Go-To Partner for Advertising on Fox One appeared first on Mad Men Marketing.

In today’s evolving advertising landscape, choosing the right platform can significantly impact your brand’s success. With traditional broadcast television competing against newer streaming platforms like Paramount Plus, it’s essential to understand which medium offers greater advantages for your marketing goals.

At Mad Men Marketing, we frequently advise clients about effective advertising strategies tailored to modern audiences. In this article, we outline key benefits of advertising on Paramount Plus compared to traditional broadcast television.

Targeted Audience Reach

Paramount Plus:

Advertising on Paramount Plus offers powerful targeting options, allowing brands to reach specific demographics based on interests, viewing habits, and content preferences. This tailored approach ensures your message resonates directly with your ideal audience, enhancing ad effectiveness and ROI. You can also view analytics about your ads in real-time. Paramount Plus even has a pixel you can add to your website to track a desired action.

Broadcast Television:

Traditional broadcast television typically provides a broad, less targeted audience. While beneficial for mass-market awareness, it doesn’t offer precise demographic targeting, potentially leading to less efficient use of advertising budgets. This is especially notable when you have a business with a single location in a specific area of town that wouldn’t benefit from the reach of a large geographic DMA.

Higher Viewer Engagement

Paramount Plus:

Viewers on Paramount Plus are actively selecting their content, making them more engaged with what they watch—and consequently, with the advertisements they see. Ads within streaming services are often shorter and less intrusive, making viewers less likely to tune them out.

Broadcast Television:

Broadcast TV ads often interrupt programming, leading to lower viewer engagement. Audiences typically utilize commercial breaks for other activities, decreasing ad recall and overall effectiveness.

Precise Analytics and Measurement

Paramount Plus:

Advertising on streaming platforms like Paramount Plus provides detailed analytics such as viewer impressions, demographic insights, ad completion rates, and engagement metrics. This rich data helps brands optimize their campaigns in real-time, improving performance continuously.

Broadcast Television:

Traditional TV ads rely on broader, less granular ratings systems. While useful, these ratings offer limited immediate insight into campaign performance, viewer engagement, or detailed demographic data, making precise optimization more challenging.

Flexibility and Cost Efficiency

Paramount Plus:

Digital streaming platforms offer flexible advertising packages with customizable budgets, campaign lengths, and ad placements. Brands can start, pause, or adjust their campaigns quickly to respond to performance data or market conditions, ensuring maximum budget efficiency.

Broadcast Television:

Advertising on broadcast television typically requires larger budgets, longer lead times, and fixed schedules. There’s less room to make rapid adjustments, potentially leading to less efficient use of advertising spend.

Growing and Diverse Audiences

Paramount Plus:

Streaming services like Paramount Plus are rapidly growing their user base, capturing diverse audiences across all demographics. The rise of cord-cutting means more consumers are adopting streaming platforms, presenting advertisers with significant new growth opportunities.

Broadcast Television:

While still reaching broad audiences, broadcast television faces declining viewership among younger demographics who increasingly prefer digital and streaming platforms. Advertisers targeting younger or tech-savvy consumers may miss key opportunities by relying solely on broadcast television.

Less Ad Clutter, Greater Visibility

Paramount Plus:

Paramount Plus generally offers limited commercial breaks, meaning fewer ads competing for viewer attention. This reduced clutter ensures your advertisements stand out, leading to greater visibility and brand recall.

Broadcast Television:

Commercial breaks on broadcast TV can be lengthy and crowded, making it challenging for individual ads to capture viewer attention. Increased clutter decreases overall ad visibility and effectiveness.

Final Thoughts: Paramount Plus or Broadcast TV?

When considering advertising strategies, it’s clear that Paramount Plus offers significant advantages over traditional broadcast television, especially regarding targeted reach, viewer engagement, precise analytics, budget flexibility, and reduced ad clutter.

Mad Men Marketing can help your brand navigate this landscape effectively. Our expert media planners will develop tailored campaigns designed for maximum impact on platforms like Paramount Plus.

Ready to elevate your advertising strategy with Paramount Plus? Contact Mad Men Marketing today to get started.

The post Paramount+ vs Broadcast appeared first on Mad Men Marketing.

FOX Indy

The FOX Indy TV spot had to take the top spot for me. With the Harrison Ford Jeep commercial, Nike women’s commercial, Uber Eats and the Jordan Hate commercial all in consideration. This was an ad with everything: great funny script, engaging visuals that had a throwback but modern look and style and at the end of the day it engaged the audience (fans or not) to meet one of their drivers and see what their sport is all about. 

Pato O’Ward

This guy is a superstar. That’s what I come away with after seeing this spot. I’m not a huge racing fan myself but this still engaged me enough and locked his name in my head for future events, commercials etc. This is a monumental part of branding: getting a logo, phrase, call to action (or in this case a name of a racer) “stuck” in someone’s head. Every line of this script and every visual builds him up and gives him life and personality. Making him the perfect face of the sport, now he just needs to win the big race! 

MAD Thoughts

This commercial while hilarious and awesome to watch, also gave us details on the sport mixed in with exciting visuals, transitions and pace. This hooked the people partly paying attention while covering all the bases of a big game spot. This would appeal to a wide audience while also appealing to fans of the sport. They kept it light and funny, but exciting and fast, while still showing us the sport, fans and racers and hopefully (for that $8 million price tag) hooked some new fans.

The post BEST BIG GAME TV Commercial appeared first on Mad Men Marketing.

Starting the ad with a hard serve the best-selling beer in America appears on screen to score an easy first point. The beer is being consumed by a pickleball duo. The viewers are engaged but to make it all better, two actors that never lost their buzz appear on screen.

What I mean by not losing their buzz is me simply saying they have stayed relevant for many years. Willem Dafoe & Catherine O’Hara challenge the pickleball partners in a match, winner takes the beers. 

The dynamic pickleball duo has a love for the game but an even deeper love for Michelob Ultra. Defeating their opponents with ease in order to be rewarded with more beer.

This Feels Ultra Familiar

This ad succeeds mostly due to one reason. Relevance. 

This allows our brains to latch on to the advertisement. In this case it’s three separate links that connect to make it happen. From the jump the beer catches our eye. Beer is the beverage of football fans. Then familiar faces enter the screen, actors in this case. To seal the deal, pickleball is introduced into the ad. Pickleball is the fastest growing sport in America.

Those 3 links have us fully engaged. Now the ad needs to finish the match and make a lasting impression. This is accomplished by scenes of Willem and Catherine comically but mostly in impressive fashion beating their opponents. 

Winning Tastes Good

The marketing team at Michelob Ultra rallied to piece together a great ad. Relevance and winning go hand in hand in the advertising world. 

Subtract one of the 3 key links to the ad and I feel like it wouldn’t feel as strong as it does now. We wouldn’t be fully engaged. We wouldn’t care as much to be on that winning team.

We would love to be a part of your dynamic duo here at Mad Men Marketing. We want to find your target audience and help you reach them better. Through data and analyzing we will make sure you stay relevant and winning!

The post Pickleball, Beer and Relevance: 2025 Michelob Ultra Super Bowl Ad appeared first on Mad Men Marketing.

Stellar Line Up

Nike gave the stage to women on a day where only men play on the field. The ad showed a montage of female athletes, like WNBA powerhouses Caitlin Clark, A’ja Wilson and Sabrina Ionescu, Olympic gold medalist gymnast Jordan Chiles, track and field star Sha’Carri Richardson, footballer Alexia Putellas, and current world No. 1 tennis pro, Aryna Sabalenka. The 60 second masterpiece addresses the list of double-standards that women are constantly being told, but on screen, are proving critics wrong. Showing these women in their element, doing what they do best, and WINNING, was a great way to visually hit the emotional nerve of women everywhere that can relate. Imagine being told you shouldn’t be doing something, or worse, that you CAN’T do it — men don’t know what that feels like. This goes beyond sports.

Something to Prove

So after 27 years, why now? Nicole Hubbard Graham, the brand’s Chief Marketing Officer, says they wanted to tap into one of the few mass cultural experiences we have left. Nike isn’t a stranger to advertising during the Super Bowl, but in recent years, women are flipping the script and there is no better time than now to show their stories. “Women are just absolutely shattering records right now, selling out stadiums, ticket sales, commanding contracts like you’ve never seen before, and being placed with probably some of the harshest expectations of how you’re supposed to act. And I think they will redefine what it means to be athletes and personalities of the future.”, says Graham. 

Basically, it’s two middle fingers. One to the critics of women, and the other to the critics of the brand and its relevance. According to Fast Company, this ad was actually the kick off to their new campaign that will continue into this year as the brand tries to reconnect with athletes the same way they did in the past, by using big, irreverent, disruptive, and emotional ideas. Their vision is athletes over algorithms. 

So Win

The overarching theme for this ad is simple, its comeback season. 

For Nike as it gains new competitors like Hoka and On Cloud, on top of their existing players like Adidas and Brooks, and as the brand battles declining stock (last summer saw its biggest drop since 2001).

For female athletes, who are securing record-breaking contracts and proving their worth on the world stage.

And for women all around the world being told they can’t.

Do it, and do it LOUD! Win on your terms.

Nike Super Bowl Ad 2025

The post Nike Aired Its First Super Bowl Ad in 27 Years — And It’s ALL Women.  appeared first on Mad Men Marketing.

1. Catherine O’Hara and Willem Dafoe Are the MVPs

First of all, whoever decided to cast Schitt’s Creek legend Catherine O’Hara and the always-intense, something of a genius himself, Willem Dafoe, deserves a raise. These two have kooky chemistry for days, and their dead-serious, shark-eyed approach to hustling people on the pickleball court is chef’s kiss.

O’Hara brings her signature dry wit, and Dafoe’s intense, almost menacing energy somehow makes the whole thing even funnier. Seeing him apply that Green Goblin-level focus to pickleball? Pure gold.

2. Pickleball + Beer = A Match Made in Heaven

Pickleball is having a moment, and Michelob Ultra nailed the timing. By tapping into a sport that’s blown up in popularity, the ad instantly feels relevant & cheesy in all the right ways. But instead of just slapping some pickleball scenes together, they took it a step further—turning the game into a full-blown hustle.

The premise is simple: O’Hara and Dafoe hustle unsuspecting players for their Michelob Ultras. And honestly, who wouldn’t trade a game of pickleball for a cold beer? It’s relatable and ridiculous all at once.

3. The Humor Is Low-Key Hilarious

This isn’t in-your-face slapstick humor; it’s subtle and perfectly timed. The best part? The ad takes itself just seriously enough to make the joke land. O’Hara and Dafoe play their roles like seasoned pool sharks—except with paddles and pickleballs—while their opponents remain blissfully unaware, and honestly a little judgmental (something something don’t judge a book by its cover).

It’s that perfect balance of “Wait, are they really doing this?” and “Oh my God, they are.” The kind of humor that sticks with you and makes you chuckle later when you’re thinking about it.

4. High-Quality, but Not Over the Top

One reason this ad works so well is that it’s polished without feeling overproduced. The pacing is tight, the visuals are crisp, and the vibe is just… cool. Cold beer on a hot day cool, obviously.

The whole thing feels intentional, but not in a trying-too-hard way. It knows what it is—a fun, lighthearted ad that doesn’t take itself too seriously.

5. The Perfect Product Tie-In

And let’s not forget the beer! Michelob Ultra, the third main character in the commercial, weaves itself into the story so naturally. It’s not, “LOOK AT OUR BEER!” It’s more like, “Oh, hey, yeah, this is just what cool people drink when they’re done hustling pickleball.”

By the end of the ad, you’re not just craving a cold Michelob Ultra—you’re also kind of wondering if you should dust off your paddle and hit the court.

The Takeaway

Michelob Ultra’s “The Ultra Hustle” is a welcome reminder that advertising doesn’t have to be complicated to be effective. A great concept, the right talent, and a dash of humor can go a long way. It’s funny, clever, and totally on-brand—proof that ads don’t need to scream to be heard loud and clear.

So, the next time you’re thinking about how to promote your brand, take a page from Michelob Ultra’s playbook: keep it light, keep it fun, and maybe throw in a little pickleball, and a lot of personality.

In (what we assume would be) the words of the iconic Moira Rose: Darlings, are you yearning for an advertising campaign that exudes charisma, uniqueness, and the kind of je ne sais quoi that leaves audiences utterly enchanted? Allow Mad Men Marketing to be your guiding light. Together, we shall craft something fabulously memorable—a pièce de résistance that will have them talking for ages. Now, off you go! Contact us posthaste.

The post Michelob Ultra’s ‘The Ultra Hustle’ Ad: Pickleball, Beer, and the Ultimate Sneaky Hustle appeared first on Mad Men Marketing.

But without experience behind the camera — let alone walking meticulously through each step of commercial advertising — you might (understandably) not know where to start.

So, if you’re looking for a basic three-step rundown on the commercial creation process to help you get prepared, simply read on with us:

Step One: Pre-Production

Pre-Production is the planning phase that involves brainstorming, establishing a vision, writing the initial script, and creating a shooting script and/or storyboard.

The difference between a shooting script and a storyboard is that…

• A shooting script is written descriptions of visuals that will be captured to represent the content of the script
• A storyboard includes drawn thumbnails or illustrations to convey what those shots will look like.

Otherwise, in addition to the aforementioned, pre-production may also include “hiring the actors and crew, finding locations, determining what equipment you’ll need, and figuring out the budget,” as explained by MasterClass.

Step Two: Production

Production is precisely what you might expect it to be: it is the process of going on location or into a studio in order to capture all of the video/audio content that will be in the commercial.

This includes shooting scenes with the required actors/talent, capturing any B-roll content to be spliced in, and recording audio (such as voiceovers or custom music).

And remember, when you’re deciding what that content should be, always hone in on the interests in passions of your target audience. This is because “video viewers said relating to their passions is 3X more important than content featuring famous actors,” as reported by Google.

Step Three: Post-Production

Post-production is where everything comes together in the process of editing.

Production specialists will use video editing software to cut together the best shots from the footage that was captured before laying in the audio bed, which includes:

• Voice
• Sound effects
• Music

“Additionally, this is the point at which any other visual elements — like motion graphics — will be added in order to create the final product according to the established vision during the pre-production process,” Mad Men Marketing Director of Production Tamara Dileo says.

And remember: if you aren’t sure what story or message you want to convey on-screen, you’re not alone — Mad Men Marketing is ready to help you adjust your focus!

From photography to videography and more, we’re eager to get behind the camera and help you capture your brand’s vision. After all, our research-driven and content-inspired agency believes that your television commercial should help you to interact with your audience, not interrupt them.

So, are you ready to interact? If so, reach out to Mad Men Marketing today by calling 904-355-1766!

The post The Three Steps Involved in Creating a TV Commercial appeared first on Mad Men Marketing.

I think everyone knows what streaming TV is, but in the very basic terms, it is the digital distribution of any video content that is consumed on TV screens. Some popular platforms are Disney+, Netflix, Prime and for this article, Hulu.

I am focusing on Hulu because they are the first service to offer local insertions in their programming. This is huge for local advertisers! According to Nielsen, adults 18-34 traditional TV ratings have declined 69% since 2017. So in 4 short years, 70% of adults under 35 years of age, are no longer watching traditional, local news station content over the air, or through traditional cable service providers. I for one have been a huge fan of “Only Murders in the Building” on Hulu, and when a platform has successful content such as this, it increases usage in large numbers. As an example, I am now watching the Hulu platform almost daily at some point, whereas before the show, I did not.

So why is this important? Because like me, Hulu viewership is up in a big way.  As Hulu puts it, we are starting to see GENERATION STREAM come to maturity and they consume their content almost exclusively on a streaming service. In fact, Hulu’s research points that ads on their platforms are 151% more engaging than linear TV. There are many reasons for this, but their limited content breaks and non-traditional approach to breaks in general, makes for a better user experience.

The new Hulu self-service option to buying and inserting ads locally in their programming, for as little as $500, is something I hope local companies will take advantage of!

The post Advertising Locally on Streaming TV appeared first on Mad Men Marketing.

     In 2013, the University of Nebraska paid $2.1 million to the University of Southern Mississippi to move their match-up from Hattiesburg to Lincoln.  This move increased the Huskers game day revenue by 14%, and brought an estimated $8 million to the local economy (forbes.com, December 2012).  While Southern Mississippi reaps the benefits of the venue change, the local economy in Hattiesburg will not see any of the influx of revenue that it would have enjoyed from visiting Husker fans. 

      West Virginia paid $20 million to leave the Big East (a conference made up mostly of east coast teams, as the name would suggest) and join the Big-12 (teams based primarily across the central states), which had just secured a lucrative media contract with ESPN and Fox, to the tune of $2.6 billion.  While television deals are a boon to conferences, schools individual earnings remain the driving force behind their overall financial success.

     Teams are willing to eschew decades of tradition to enhance their economic futures.  The opportunity for increased revenue and brand growth outweighed the decades of economic ties between teams and communities that benefited mutually from long-standing, yearly rivalry match-ups. 

     These efforts to expand brand awareness, whether through marketing themselves to recruits in new territories by moving to a more prestigious athletic conference, or expanding their fan base by endeavoring into new territories, shows that teams are willing to embrace non-traditional methods of evolving their business models in an effort to ensure continued fiscal success in the years to come.

The post Tradition vs Evolution:  Go Team….Go? appeared first on Mad Men Marketing.

Because many companies see the World Cup as an opportunity to showcase their business on a global scale, the creative is top-notch.  This may be one of the reasons that the ads resonate with women more than with men, although the viewership skews more male than female.  

In an event that showcases superstars like Messi, Suarez, Neymar, and Ronaldo…this is your opportunity to make your business the hero.  YOU'RE the superstar.  Now is not the time to do a human interest piece that tugs at your heart strings.  Promote the brand early.  

Unexpected ads that work within the context of the World Cup seem to gain traction among viewers.  The popular ” I believe that we will win” chant that the USA has adopted, might be a good example of how a business might pair nationalism, fanaticism, and product placement if it fits with the brand.  

Celebrity endorsements are hit and miss.  It would take a global superstar with incredible recognition for this to work they way people are accustomed.

Finally, clarity of vision is paramount.

So, there you have it!  Take these tips and corner kick them to your best play-maker for a game-winning header and enjoy the fruits of your labor!

The post Guide To World Cup Advertising Success appeared first on Mad Men Marketing.