The good news? There are tools available to help businesses produce high-quality content more efficiently. Specifically, these popular content writing tools are Jasper and ChatGPT.

In this post, we’ll compare the two and help you determine which one is right for your business’s content needs.

Factor 1: Features

Jasper is an AI-powered content-writing tool that generates articles, blog posts, and social media content based on user input. It has an intuitive interface and allows users to control the tone, style, and length of their content. It also offers SEO suggestions to improve the visibility of the content.

ChatGPT, on the other hand, is an AI language model that can answer questions and generate coherent responses based on user input. It can be used for content writing by generating ideas for topics, helping with research, and generating snippets of text that can be used in larger pieces of content.

In other words, Jasper was specifically designed with marketing in mind, whereas ChatGPT was created to serve more general purposes.

Factor 2: Ease of Use

We should first address how both Jasper and ChatGPT are user-friendly and easy to navigate.

For example, Jasper has a drag-and-drop interface that allows users to choose the type of content they want to create and then input the relevant information. ChatGPT, on the other hand, can be accessed through a web interface or integrated into other tools such as Slack or Microsoft Teams.

Of course, it still boils down to what, exactly, you’re looking to use a content AI for.

After all, Jasper offers numerous templates as well as brand voice features to help users easily generate content in the desired format or medium — for a cost. ChatGPT is free, albeit it features far fewer bells and whistles.

Factor 3: Customization

Based on the aforementioned, it’s easy to see how Jasper offers a high level of customization, allowing users to specify the tone, style, and length of their content. And while ChatGPT is less customizable, but it can still be useful for generating ideas and snippets of content that can be tailored to the specific needs of the business.

Simply put, for instant content generation, ChatGPT will do the job… you’ll just have to work harder to customize each piece of content in comparison to Jasper. 

Overall, choosing the right content writing tool for your business is an important decision. But here at Mad Men Marketing, our copywriters have partnered with Jasper AI in order to create optimized content across all marketing platforms.

In other words, when you work with our team, you don’t need to decide between the two AI options; rather, you can rely upon the powerful blend of our human creativity and AI literacy.

So, are you ready to interact, rather than interrupt? If so, contact us today to learn more and get started!

The post Making the Write Choice: Jasper versus ChatGPT for Content Writing appeared first on Mad Men Marketing.

And let’s face it: We’re living in an era where Artificial Intelligence (AI) is becoming increasingly commonplace across virtually every industry, from healthcare to customer service field operations.

Simply put, AI presents a unique opportunity for advertisers of all industries. But, how so? And does that mean we may soon be replaced by computer algorithms?

Let’s dive in…

Advantages of Integrating AI into Advertising

AI is becoming an increasingly attractive and powerful tool for the advertising industry. Specifically, AI technology can help businesses target their customers more accurately than ever before, giving them unique insights into their customer base that they are then able to leverage in a variety of ways.

From providing personalized experiences to optimizing ad spend and increasing conversions, AI integration provides marketers with an array of benefits. Additionally, it helps automate simple tasks like targeting which can free up a team’s time and be put towards higher-level strategic decisions.

As reported by Statista, nearly half of the respondents to a survey on consumer attitudes towards AI said that they would be more likely to interact with AI if it could provide them with a more “seamless, consistent, and convenient” customer experience.

In particular, customers increasingly want AI-driven advertising that is tailored to their specific needs and preferences. They want advertising that is highly personalized, relevant, and tailored to them as individuals.

Thus, the idea of AI integration just makes sense for those in advertising.

So, Will AI Replace Us?

Let’s take a look at one of the most common fields getting attention for AI use: copywriting.

AI is an incredibly powerful and useful tool for copywriters, but it will not replace them. This is because artificial intelligence and automation can help copywriters streamline their creative process, but AI is incapable of replacing the human element in writing.

After all, copywriting requires skills that AI simply can’t replicate, like…

• Creativity
• Critical thinking
• Problem-solving
• And more

Additionally, while AI can be an effective tool for accelerating performance and reaching customers with precision, it is essential that businesses fact-check the results they receive from AI-generated data and use the technology responsibly.

For example, “[ChatGPT] It can answer questions or prompts quickly in writing, which raises the question of how it might be used to spread misinformation in the coming years,” Poynter explains. “ChatGPT doesn’t provide any sources for the information it puts out, a clear red flag.”

Thus, copywriters are still necessary as they not only work with AI programs to enhance their writing, but they also need to act as fact-checkers and an immediate source of quality control.

What the Future Holds For AI and Advertising Integration

As the advent of artificial intelligence (AI) continues to permeate modern life, it is no surprise that this technology has made its way into the field of advertising. AI has been integrated with digital ad campaigns to create more tailored content and more efficient data analysis.

That said, it is expected that this integration will only continue to grow in the future.

In fact, research published in the International Journal of Engineering and Technology (IRJET) predicted in 2020 that “the total revenue for this technology is expected to increase from 7.4 billion US Dollars in 2018 to 89.85 billion in 2025.”

And given its recent explosion from 2022 to 2023, that number may continue to skyrocket.

But, what does this have to do with you? Simple: If you’re looking to take your advertising game to the next level, working with a marketing agency that utilizes AI is a no-brainer.

If you hire a marketing agency that stays ahead of the curve and utilizes the industry’s latest technology, you can trust that your marketing strategy will also put you ahead of your competitors — so why wait?

It’s time to partner up with an AI-savvy marketing agency, like Mad Men Marketing, whose copywriting and social media department utilize Jasper AI — one of the first generative AI platforms specifically designed to produce long-form content for business purposes.

And if you hadn’t already guessed, this blog post itself has been written by our Copy Chief with, you guessed it, Jasper AI!

So if you want to get your advertising campaigns off the ground quickly and effectively, call Mad Men Marketing today. We’re ready to help you leverage the cutting-edge power of AI-infused advertising in order to interact with your customers, rather than interrupt them.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

The post The Intelligent Move is The Integration of AI Into Advertising appeared first on Mad Men Marketing.

But while design is one of the most aesthetically effective means of capturing an audience’s waning attention, you can’t discredit the power of storytelling and excellent copywriting altogether.

Here are our top three reasons why:

It Generates Influence

Perhaps a picture is worth a thousand words, but what is a social media post without its controversial caption?

What is a billboard without the few bold-print words that drive the brand’s story home with just a passing glance?

What is a beer commercial without the witty quips and jokes that actually manage to pull a chuckle from you?

In essence, how much emotional power are you relinquishing by not backing your brand image with creative copy?

“One of the most powerful things a copywriter can do is break down a reader’s guard with an unexpected approach,” Hubspot explains. “Every story has a myriad of angles — [their] job as a copywriter is to find the one that resonates.”

Visual imagery is integral within advertising but, without the right words to back it up, you’re losing out… on both impact and ROI.

It’s the Language of Audience Engagement

Particularly in a world that is becoming increasingly dependent upon digital interaction, your business’s success isn’t just about the leads that walk through the brick-and-mortar door — it’s also about the reputation you garner online through engagement.

Think about it: The nature of the feedback found in comment sections and reviews are capable of making or breaking some brands, as word of mouth is a powerful tool in the modern day and age. (Hello, earned media.)

Additionally, how you react to those messages — either in a DM or comment or through a larger, responsive campaign — contributes to this ongoing relationship between you and the consumer.

Thus, crafting copy that is specifically designed to appeal to your target audience through every step of the buyer’s journey is integral to your overall advertising strategy.

“In order to create copy that inspires … agency executives must conduct extensive research on how to craft a message that will resonate most,” according to Forbes. “This could range from creating buyer personas to determine the attitudes of those to whom the copy is catered, or speaking with emotion to build a deeper bond between company and consumer.”

It’s Your Brand and Your Story

When it comes to your specific brand, it’s worth asking: Who are you? And how do you want to be perceived by your audience and potential customers?

After all, it’s not all about buzzwords; rather, it’s about how you use both tone and voice to effectively communicate over time.

When you’re building your brand, you want to aim for authenticity and use the language that will best invoke your values and/or message. What’s more, you want that language to remain consistent across different platforms and copywriting mediums, thereby making you recognizable to consumers.

With “bad” or inconsistent copywriting, you might seem ingenuine or unfamiliar to your existing audience in new spaces. Worse, new customers might misinterpret your message, thereby feeling skeptical, let down, or as though they’ve been fed false promises through your use of language.

This is all to say, when an audience knows you, they can trust you and become repeat customers in the future. And the best way to be known? Is with strategic copywriting that is dedicated to consistent and comprehensive brand communication.

But if you don’t know where to begin crafting the right copy for your brand, don’t worry — Mad Men Marketing has got you covered!

Our research-driven agency consists of digital strategists and creative copywriting wordsmiths who specialize in optimizing your brand’s presence, be it online, through print collateral, or other traditional means of advertisement.

After all, we believe your copy should help you interact with your audience, not interrupt them.

So, are you ready to interact? If so, reach out to Mad Men Marketing today by calling 904-355-1766! We can help you grow your business through the innovative application of copywriting. You have our word.

The post Top Reasons Why Great Copywriting Matters in Advertising appeared first on Mad Men Marketing.