mad men marketing Archives - Mad Men Marketing https://www.madmenmarketinginc.com/tag/mad-men-marketing/ Interact, don't interrupt Wed, 22 Feb 2023 15:42:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.madmenmarketinginc.com/wp-content/uploads/2020/11/cropped-cropped-cropped-MMM_Logo_FullColor_Stacked-32x32.png mad men marketing Archives - Mad Men Marketing https://www.madmenmarketinginc.com/tag/mad-men-marketing/ 32 32 Mad Men Marketing’s Array of 2022 Awards https://www.madmenmarketinginc.com/mad-men-marketings-array-of-2022-awards/ Fri, 06 Jan 2023 10:00:22 +0000 https://www.madmenmarketinginc.com/?p=5792 We don’t like to brag, but… well, actually, scratch that. Maybe we do like to brag. Just a little, at least. After all, our team worked hard throughout 2022 and we’re proud! Why wouldn’t we want to show off all of that effort and talent? That’s why we’re here today with a rundown of the […]

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We don’t like to brag, but… well, actually, scratch that. Maybe we do like to brag. Just a little, at least.

After all, our team worked hard throughout 2022 and we’re proud! Why wouldn’t we want to show off all of that effort and talent?

That’s why we’re here today with a rundown of the different awards the Mad Men Marketing team earned for the 2022 year:

 

  • The NYX Awards
    • Gold — Design, Single Poster Category

Brackish, our locally-owned, locally distilled vodka client, may be slightly salty, but we aren’t after winning gold for this category! Diving deep into everything #DUUUVAL, this design wasn’t just about honoring the brand’s Jax roots; it was also about fun. Sweet, simple, and maybe a little salty.

    • Gold — Design, Character Category

Luce Air Quality deals with mold, asbestos, and all sorts of certifiably un-cute topics. Which is precisely why they wanted a cute character: to take the opposite approach of competitors that rely on scare tactics. Thus, we designed Lucey, the most huggable mold monster you’ll ever set your eyes on.

    • Silver — Design, Packaging Category

Watch out, because together we made waves with Brackish — again! We were committed to designing packaging that was as cool and refreshing as the product itself, and we’d like to think we succeeded. And the NYX Awards would agree.

    • Silver — Social Media, Social Engagement Category

You need marketing know-how. We have marketing know-how at Mad Men Marketing. And what better way to meet all of our needs than to share them in bite-sized carousel graphics? That’s what our Mad Tips campaign was all about, and it was a mad success.

 

  • The Muse Awards
    • Gold — Social Media, Consumer Campaign Category

Wait, didn’t we just talk about this campaign, like, in the last paragraph? Yep, we did. And it won yet another award, so we consider that a victory that speaks for itself.

    • Gold — Corporate Identities, Logo Category

When we tackled a new logo for Champion Roofing & Contracting, we knew it was paramount that we put their patriotism first. We proudly showcased their new logo, and now we proudly showcase the ensuing accolade.

    • Silver — Corporate Identity, Brand Identity Category

What’s that? It’s a bird! It’s a plane! No, it’s… Brackish! Back again to claim an award! And the crowd goes wild! (We recommend you imagine the sound of a cheering crowd here.)

 

  • The Vega Awards
    • Centauri — Digital Illustration, Single Category

When we sat down to design the logo and overall packaging for Screaming Peacock Coffee, we knew it needed to be as sleek and impressive as it was fun and vibrant. And to win the acknowledgment of the Vega Awards? Why, we’re honored.

    • Arcturus — Email Newsletters, Business, News and Technology Category

We wrote this one for ourselves. The newsletter, “Cut the Cord: Streaming Now Officially Reigns Supreme,” was all about how streaming finally and officially — in numbers — overtook cable. And you bet we jumped right on that.

    • Arcturus — Video/Online Video, White Board Video Category

Avecina Medical has been there for its patients time and again, so we wanted to be there to help them distill their brand identity and services into an easy-to-watch video. Voilà, enter the whiteboard video!

 

  • The Indigo Awards

This rebrand was all about reimagining our client synergistically, as “synergy” is a driving force behind their industry-leading healthcare model. As a result, this rebrand, in and of itself, won the following awards:

  • Silver in Medicine 2022
  • Bronze in Branding 2022
  • Bronze in Logos 2022
  • Honorable Mention in Icon Design 2022, Agency

 

  • Business Journal of Tampa Bay & Jacksonville
    • Healthiest Workplace

We meditated. We held mocktails competitions. We even made specialized wellness bingo cards. And not only did it pay off in terms of our team’s health (and enjoyment), but it paid off in terms of recognition in not just one, but two cities!

 

Long story short, we’re proud. We’re proud of our team. Proud of our clients. Proud of our creativity, work ethic, and commitment to quality.

And so we have to ask: Would you like to work with an award-winning marketing agency?

If so, contact Mad Men Marketing today by calling (904) 355-1766! We’d love to produce some award-winning content for you.

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Introducing Mad Men’s New Line-Up of Production Equipment and Technology https://www.madmenmarketinginc.com/introducing-mad-mens-new-line-up-of-production-equipment-and-technology/ Thu, 15 Dec 2022 10:00:59 +0000 https://www.madmenmarketinginc.com/?p=5794 This year, Christmas came a little early to our production department. If you’re curious to learn more about our enhanced capabilities and newest tech, simply read on and we’ll walk you through our newest set-up: Camera: Sony a7rIV With a BSI-CMOS sensor that produces 60.2MP images, Sony’s Alpha 7R IV can shoot up to 10 […]

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This year, Christmas came a little early to our production department.

If you’re curious to learn more about our enhanced capabilities and newest tech, simply read on and we’ll walk you through our newest set-up:

Several pieces of production equipment stand in front of a wall bearing the Mad Men Marketing logo
Several pieces of production equipment stand in front of a wall bearing the Mad Men Marketing logo

Camera: Sony a7rIV

With a BSI-CMOS sensor that produces 60.2MP images, Sony’s Alpha 7R IV can shoot up to 10 frames per second… even with full autofocus turned on. And we definitely liked the sound of that.

Additionally, as Sony’s 4th-generation version of its high-resolution full-frame mirrorless camera, this technology features…

  • 5.76M dot OLED viewfinder
  • 4Kp30 video
  • High ISO performance
  • Real-Time Eye AF tracking
  • And more

 

Audio: RØDE Wireless Go II Lav Mics

Referred to by RØDE itself as “the world’s smallest and first truly wireless microphone,” these sleek and compact lav mics boast both a dual channel receiver and two transmitters each.

You could say we’re pretty happy to have this equipment, which features…

  • Universal compatibility with cameras, mobile devices, and computers
  • 3.5mm TRS analog output and microphone input
  • Twist-and-lock furry windshields
  • A transmission range of 200m (line of sight)
  • And more

 

Slider: Edelkrone SliderONE

Offering the best of both portability and power all in one, this slider isn’t just capable of a backlash-free performance — therefore making it VFX and macro-ready — but it’s also wirelessly controlled through an app.

Let us wax poetic about a few more of its features…

  • A horizontal load capacity of 20 lbs and vertical load capacity of 5 lbs
  • Can attach to any ball head or fluid head with its 3/8” mounting screw
  • ​​Is built to last, as it was designed with 100% CNC machined aluminum and stainless steel components
  • Has a maximum speed of 0.52 in/sec
  • And more

 

Jib: Edelkrone JibONE

We wanted the world’s most compact and motorized jib. So we got it. Capable of sitting in a team member’s backpack, the JibONE is only 24 in., albeit it offers 50 cm of vertical or horizontal camera travel when fully extended.

But we also love that the app-controlled JibONE…

  • Can be mounted on any tripod with its 3/8”-16 mounting port
  • Can be turned into a 2-axis system that controls both horizontal and vertical motions simultaneously
  • Can easily carry up to 11 lb camera setups and comes with counterbalances
  • Has the ability to flip the carrying plate so that a camera head may be mounted upside-down
  • And more

 

Stabilizer: Ronin S

It’s smooth, it’s sleek, it’s easy to use, and it brings us joy. Really, what more could we ask for in a gimbal? Well, besides its ergonomic grip and integrated follow-focus knob, at least.

Simple: these features…

  • 3-axis motorized gimbal head
  • Auto-tune feature for quick gimbal calibration
  • 8 lb load capacity
  • Fully configurable via app
  • 12-hour battery life
  • And more

 

Lights: GVM RGB LED Video Lighting Kit 

Perfect for quickly adjusting any of our shoots that require different settings, this efficient and comprehensive kit features 3200 to 5600K plus RGB control, 0 to 100% dimming control, and a beam angle of 120°.

Additionally, this kit comes with…

  • Two 800D-RGB panels with barn doors
  • Two soft diffusers
  • Two AC adapters
  • Two 7’ light stands
  • And more

 

Drone: DJI Mavic 2

DJI reportedly dreamed of designing a drone that existed where “engineering, technology, and the needs of the aerial photographer converge,” and they certainly achieved as much when the created the DJI Mavic 2.

After all, this drone features…

  • Omnidirectional obstacle avoidance sensors
  • Hasselblad L1D-20c camera
  • 4K video resolution
  • A 1080p live video feed
  • Is foldable and compact
  • And more

 

Tripod: Manfrotto 502AH

“Features variable fluid drag system for pan and tilt movements.” Ah, now that’s what we’re talking about when it comes to a tripod. But it doesn’t stop there, of course.

In fact, our newest tripod also…

  • Has a maximum capacity of 22 lbs
  • Has a counterbalance that supports 8.8 lbs
  • Features 3/8” Easy Link attachment points for an external monitor or other accessories
  • Includes pan bar and sliding plate
  • And more

 

But what does all this new tech mean for you? Well, that’s easy: it means we’re able to produce content even more efficiently at an even higher quality than before.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them. And let’s not forget that the visual appeal of photography and videography are key in achieving this interaction.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

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