We won’t beat around the bush. We’re talking taglines.

If you’re in the process of brainstorming a tagline or have yet to figure out how to work a tagline into your brand identity, don’t worry, we’re here to break it all down:

Tapping Into Taglines

Cambridge Dictionary defines a tagline as “a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products.”

In fact, you can probably recognize more taglines than you realize. Tell us: Which brands do these taglines belong to?

• I’m Lovin’ It
• Just Do It
• Think Different
• The Happiest Place on Earth

Now, let’s stop to consider what else these taglines have in common. Simply put, they cultivate a positive sentiment among their audiences, thereby influencing the overall decision of would-be consumers.

So if you were to determine how “successful” your tagline is, you might try asking yourself…

• Is my tagline memorable?
• Does my tagline evoke a positive feeling that resonates with what I’m selling?

Tag, You’re It…

It’s important that you don’t just think of your tagline as a line of copy to go on your product packaging. From food, to products, to theme parks, and more…. A brand’s tagline is arguably one of the most enduring elements featured in its overall identity.

That’s why the power of a tagline cannot be overstated: Because first impressions won’t be the last.

“Taglines also have the potential to build value over time,” as explained by Forbes. “When you use a tagline for long enough, it can become one of the most memorable parts of your identity. Audiences may even become more likely to remember your tagline than your company name.”

Conversely, keep in mind that a bad tagline has the potential to negatively impact your brand, so choose wisely.

Interact, Don’t Interrupt

With that being said, if you’re only beginning to dip your toes into the wide waters of marketing — or if you are otherwise unsure of how far your efforts have taken you in the past — there is no shame in reaching out for help.

“In essence, catch what your company or brand stands for in as succinct a manner as possible,” Marketing Epic advises. “When in doubt, it’s always beneficial to consult your marketing or advertising agency for guidance.”

Thankfully, Mad Men Marketing has the wit, the know-how, and the creativity to help you craft your tagline with confidence.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them — in fact, it’s in our tagline — and we’d love to help you do the same.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

The post Just Do It: Write a Powerful Tagline appeared first on Mad Men Marketing.

There’s a difference between telling people who you think you are and inviting them into your story.

One great way to accomplish this is to create a “tagline.” A tagline is a concise statement that you can use to clearly explain what you offer or do. 

That being said, a tagline is a bit different from a slogan. A slogan is typically a short catchy phrase used in a campaign, whereas a tagline tends to have a longer shelf life.  It simply answers the question “What do you do?” or implies how the brand wants the customers to feel

Some of the most popular taglines are Nike’s “Just Do It,” McDonald’s “I’m Lovin’ It,” and Dunkin’s “America Runs on Dunkin’,” just to name a few. These are all successful taglines because they create a connection with the consumer.

Let’s take Dunkin’ for example.  Their tagline makes an instant emotional connection with hardworking Americans who believe they need to be fueled throughout their day.  This tagline is also included on or in almost all of their products and merchandise.

L’Oréal also does an impressive job of creating that emotional connection.  “Because You’re Worth It” creates an emotional response by making it about the target audience and not the company itself. 

Think about what the consumer feels and how you can make them feel appreciated.

Here are a few key suggestions when considering your brand’s tagline.

1. Keep it short
2. Make it memorable and easy to understand
3. Make sure it flows with the name of the business
4. Align it with your brand
5. Showcase your brand’s key benefit(s)
6. Encourage a positive reaction from your target audience.

And if crafting a tagline and subsequent marketing strategy is outside of your primary responsibilities or strengths, then it’s time to call in Mad Men Marketing!

As a full-service marketing agency offering a team of research strategists, creative experts, and social media aficionados, we’re ready and waiting to help you interact with your audience, not interrupt them.

So, are you ready to interact? If so, contact us today by calling 904-355-1766!

The post Building Brand Emotion Through a Tagline appeared first on Mad Men Marketing.