In the past decade, the way people consume television has changed dramatically. Gone are the days of rigid cable schedules and bulky satellite dishes. Instead, streaming TV has taken center stage, offering viewers the ability to watch their favorite content anytime, anywhere. But what exactly is streaming TV, and why should businesses pay attention to it? At Mad Men Marketing, we believe in staying ahead of the curve when it comes to media trends. Let’s break it down.

Understanding Streaming TV

Streaming TV, also known as Over-the-Top (OTT) television, refers to content that is delivered via the internet rather than traditional cable or satellite services. Platforms like YouTube TV, Hulu + Live TV, Sling TV, and FuboTV allow users to stream live television channels, including news, sports, and entertainment, without requiring a traditional cable subscription.

Types of Streaming TV

Streaming TV can be divided into three main categories:

1. Live Channel Streaming Services – These platforms, like YouTube TV, Hulu + Live TV, and Sling TV, provide access to live broadcast channels over the internet, often with cloud DVR capabilities for recording shows.
2. Subscription-Based On-Demand Services (SVOD) – Platforms like Netflix, Disney+, and HBO Max allow users to access a library of content on demand for a monthly fee but typically do not include live channels.
3. Ad-Supported Streaming (AVOD & FAST) – Free, ad-supported streaming services like Pluto TV, Tubi, and Freevee offer live and on-demand content at no cost to viewers, funded by advertisements. FAST (Free Ad-Supported Streaming Television) platforms provide live TV experiences similar to traditional cable but without the subscription fees.

Why Live Streaming TV Matters for Advertisers

The rise of live streaming TV has created new opportunities for brands to reach audiences in a more engaging and measurable way. Here’s why businesses should take notice:

• Highly Targeted Advertising – Unlike traditional TV ads, live streaming platforms allow advertisers to target audiences based on demographics, interests, and viewing behavior.
• Dynamic Ad Insertion (DAI) – Live streaming services use DAI technology to serve targeted ads in real time, maximizing relevance and engagement.
• Cross-Device Accessibility – Live streaming content is accessible on smart TVs, mobile devices, tablets, and computers, giving brands more touchpoints to reach their audience.
• Measurable Performance – Digital ad placements in live streaming TV offer real-time metrics on impressions, engagement, and conversions, allowing for data-driven ad strategies.

The Future of Live Streaming TV

With more households cutting the cord and opting for internet-based live TV services, the industry is only expected to grow. The rise of FAST platforms and hybrid subscription models means advertisers have more opportunities to engage with audiences in real time.

For businesses looking to expand their digital marketing strategy, live streaming TV advertising presents an opportunity to reach audiences in a way that is immersive, targeted, and highly effective. Whether through FAST platforms, live TV streaming services, or hybrid models, brands can craft engaging campaigns that align with modern viewing habits.

At Mad Men Marketing, we specialize in helping brands navigate the evolving media landscape. If you’re ready to explore live streaming TV advertising, let’s talk! Reach out to us today to craft a strategy that puts your brand in front of the right audience at the right time.

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I think everyone knows what streaming TV is, but in the very basic terms, it is the digital distribution of any video content that is consumed on TV screens. Some popular platforms are Disney+, Netflix, Prime and for this article, Hulu.

I am focusing on Hulu because they are the first service to offer local insertions in their programming. This is huge for local advertisers! According to Nielsen, adults 18-34 traditional TV ratings have declined 69% since 2017. So in 4 short years, 70% of adults under 35 years of age, are no longer watching traditional, local news station content over the air, or through traditional cable service providers. I for one have been a huge fan of “Only Murders in the Building” on Hulu, and when a platform has successful content such as this, it increases usage in large numbers. As an example, I am now watching the Hulu platform almost daily at some point, whereas before the show, I did not.

So why is this important? Because like me, Hulu viewership is up in a big way.  As Hulu puts it, we are starting to see GENERATION STREAM come to maturity and they consume their content almost exclusively on a streaming service. In fact, Hulu’s research points that ads on their platforms are 151% more engaging than linear TV. There are many reasons for this, but their limited content breaks and non-traditional approach to breaks in general, makes for a better user experience.

The new Hulu self-service option to buying and inserting ads locally in their programming, for as little as $500, is something I hope local companies will take advantage of!

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