Lighting the Scene, Setting the Stage

Great lighting sets the tone for any production, and we’re fully equipped to create everything from warm, inviting atmospheres to sleek, professional settings.

• Bluetooth GVM Light Kit: This set of three lights and adjustable stands offers precision control over brightness and color temperature. Thanks to its wireless functionality, we can fine-tune the lighting from anywhere on set.
• GVM Bulb Light & Stand: This incredibly mobile lighting setup provides soft, even illumination, perfect for interviews and product shoots. With adjustable brightness and a sturdy stand, it ensures flexibility and precision for even the most low-lit scenes.
• Green Screens and White Screens are perfect for versatile shoots. These screens allow us to effortlessly replace backgrounds or keep things clean and minimal.

Capturing Stunning Visuals

The quality of visuals can make or break a production, which is why we use cutting-edge cameras and tools to ensure every shot is flawless.

• Sony A7R IV Camera (x2): These high-performance cameras provide unparalleled image quality, perfect for capturing sharp details and vibrant colors, even during low-lit scenes.
• Canon 80D: A reliable DSLR for dynamic shoots, this camera offers versatility across different types of content and is great for outdoor & midday events.
• DJI Mavic Air 2 Drone: This drone is a favorite for adding breathtaking aerial views, giving our productions a cinematic edge, and quite simply getting places we can’t. 
  • PROTIP: Great for landscape, real estate, and long-distance tracking shots.

Achieving Crystal-Clear Audio

Sound is just as important as visuals. Our audio gear ensures every word and sound effect is captured with crystal-clear precision.

• Tascams (x2): Compact and dependable audio recorders that capture professional-quality sound for any project. A must-have for any audio engineer on the go!
• Rode Lav Mic Kits (x2): These wireless microphones are ideal for interviews. They allow our subjects to move freely while maintaining crystal-clear audio.
• Rode Shotgun Mic: This mic is designed to focus on the subject and filter out unwanted background noise, ensuring heightened audio clarity in even more chaotic scenarios.

Smooth, Cinematic Shots

Whether it’s a slow pan or dynamic movement, we have the tools to keep every shot steady and cinematic.

• Tripods (Various Sizes): Our tripods, from small tabletop models to full-sized options, provide stability for every type of shoot & angle you can imagine.
• Edelkrone Slider & HeadPlus: Together, these tools create smooth, professional sliding shots and dynamic movements for added drama and aesthetic appeal.
• Edelkrone Jib & Weights: Enables nuanced vertical and sweeping movements that add depth and perspective to our scenes.
• Curved Manual Slider: Perfect for creating arcing shots that draw viewers into the frame & its contents.
• Sony Camera Cage: Protects our cameras while offering maneuverability options for more dynamic movement within closer quarters.
• DJI Ronin & Instaflow Gimbal: These stabilizers ensure buttery-smooth footage, even during fast-paced or handheld shooting.

Tools for Polish and Versatility

The final touches can elevate a good production to a great one, and these tools help us deliver that professional edge.

• Teleprompter: Ensures on-camera talent looks confident and natural by keeping their focus forward while reading scripts seamlessly.
• Lightbox: Provides soft, diffused lighting, perfect for showcasing products in their best light.
• Cloth Backdrop Steamer: This low-key MVP is a MUST, especially when we’re on the go with our screens! Smooth out wrinkles in fabric backdrops for a clean, polished look.
• Epson Projector & Screen: Useful for creating dynamic presentations or adding unique effects to shoots.
• Tarion External Monitor: This monitor allows us to preview shots in real-time, ensuring the perfect framing and exposure every time.
• iPad: A multi-purpose tool for script playback, remote monitoring, and even live feedback during shoots.
  • PROTIP: Pair it with a Micro-HDMI to USB-C cable for an additional monitor for your shoots!

Why It Matters

The right gear isn’t just about creating beautiful content—it’s about creating content that connects, engages, and tells your story in a way that stands out & interacts with your audience without interrupting them. Our arsenal of professional equipment ensures we can meet any challenge, from corporate interviews to eye-catching social media campaigns.

Ready to make your brand’s vision a reality? Contact us today to bring your ideas to life with our cutting-edge production tools and expertise.

The post Inside Our Production Arsenal at Mad Men Marketing appeared first on Mad Men Marketing.

Pre-Production: Laying the Groundwork for Success

Before any camera is switched on, thorough planning is essential. Pre-production is the phase where the blueprint for the video is created. Here’s what it entails:

• Concept Development: Every great video starts with a strong concept. This is where we brainstorm and develop creative ideas that align with your brand message, target audience, and campaign goals. Whether it’s a product demo, a story-driven ad, or a behind-the-scenes feature, the concept isn’t just driving the process; it’s the foundation for everything else.
• Scriptwriting: Once the concept is solidified, we craft a script that outlines the narrative, key messages, dialogue, and pacing. The script serves as the backbone of the video, providing clarity and direction.
• Storyboarding: Storyboards are visual representations of each shot. These sketches guide the camera angles, transitions, and scenes, ensuring everyone is on the same page about the video’s flow.
• Casting & Talent Selection: Depending on the project, casting might involve finding the perfect actors, voice-over artists, or even featuring real employees. We seek talent that authentically represents the brand in order to best resonate with your target audience.
• Location Scouting & Permits: We identify the ideal filming locations—whether it’s on-site at your business, in-studio, or in a scenic outdoor space—and handle any necessary permits or permissions.
• Equipment & Crew Coordination: Every successful shoot requires the right tools. We determine the necessary equipment—cameras, lighting, sound gear—and assemble a skilled crew, ranging from video directors, audio engineers, and post-production experts who will be putting together the final product.

Production: Bringing the Vision to Life

This is the “lights, camera, action” phase—the moment when all of our careful planning comes together in a live shoot. Production involves:

• Setup: Our team arrives beforehand to set up the equipment, including cameras, lighting rigs, audio recording devices, and props as needed. The setup ensures that every shot looks and sounds its best.
• Directing the Shoot: The director and crew guide the talent, capturing scenes based on the storyboard and script. We monitor lighting, sound, framing, and pacing to ensure we’re achieving the desired visual and emotional impact while remaining true to the over-arching concept.
• Multiple Takes & Adjustments: Perfection often requires multiple takes. We adjust lighting, angles, and performances to capture the best possible footage. Flexibility and creativity are key in this stage.
• On-the-Fly Problem Solving: No shoot is without surprises. Our experienced crew handles unexpected challenges, from weather changes & technical issues to last-minute staffing needs, ensuring we stay on track.

Post-Production: Crafting the Final Masterpiece

Once filming wraps, post-production begins. This is where we transform the raw footage into a cohesive, polished video. Key steps include:

• Editing: Our editors review and select the best takes, cut and sequence footage, and assemble an initial rough draft of the video. They fine-tune pacing, transitions, and overall structure to achieve the desired narrative flow.
• Sound Design & Audio Mixing: Clear, high-quality audio is crucial. We mix dialogue, add sound effects as needed, and integrate background music that complements the tone and emotion of the video.
• Visual Effects (VFX) & Graphics: If needed, we add visual effects, motion graphics, text overlays, or animations to enhance visual appeal and convey key information.
• Color Correction & Grading: We adjust the color balance, contrast, and saturation of the footage to create a consistent and professional look that matches your brand aesthetic.
• Revisions & Client Feedback: We collaborate with you to review the initial cut and make any requested changes. This iterative process ensures the final product meets your vision and campaign objectives.
• Final Delivery & Formats: Once approved, we export the video in the necessary formats, optimized for its intended platforms—whether it’s for social media, web, TV, or events.

Conclusion: A Winning Video Strategy

Creating an effective video involves creativity, technical expertise, and a clear strategy. Our team is dedicated to delivering videos that captivate audiences, elevate your brand, and drive results. Every step is handled with precision and care, from concept to final cut. Ready to bring your brand’s story to life? Contact us to get started on your next video masterpiece!

The post Lights, Camera, Action! What Goes Into a Video Shoot at Mad Men Marketing appeared first on Mad Men Marketing.

Here’s a breakdown of what sets these two platforms apart:

1. Ad-Supported vs. Ad-Free

One of the most significant differences between Hulu and Amazon Prime Video is their business models. Hulu offers ad-supported tiers, meaning viewers can access content at a lower subscription cost in exchange for watching ads. This creates a clear opportunity for us to reach a captive audience through targeted ads.

Amazon Prime Video, on the other hand, is largely ad-free for its Prime members, though this has begun to change. Advertisers can still get in front of viewers by using Amazon Freevee (formerly IMDb TV), which offers ad-supported streaming. In addition, Amazon’s ecosystem allows for ads across other platforms, such as their e-commerce site and Fire TV, providing more avenues to reach your audience.

2. Audience Targeting Capabilities

Hulu is known for its powerful targeting options. We can use first-party data along with demographic targeting options such as age, location, interests, and viewing habits. With Hulu’s connection to Disney’s audience data, we can create hyper-targeted campaigns that speak directly to the viewers you want to reach.

Amazon Prime Video takes a different approach, leveraging data from its e-commerce platform. This means we can target users based on their purchasing behavior and search history, making it possible to deliver personalized ads to consumers who are already primed for conversion.

3. Types of Ad Formats

Hulu offers several ad formats to engage viewers. These include traditional video ads, interactive ads where viewers can take direct action, and pause ads that appear when a user pauses their content. These formats allow us to get creative and interact with viewers in a more dynamic way.

Amazon Prime Video (through Freevee or Fire TV) also offers video ads, but Amazon’s strength lies in programmatic advertising and seamless integration across its platforms. This can include sponsored product ads and display ads on the Amazon site, allowing us to run cross-channel campaigns that follow the consumer journey.

4. Pricing Models

Hulu generally operates on a cost-per-thousand-impressions (CPM) model, making it accessible for businesses of various sizes. Whether you’re a small local business or a national brand, Hulu’s pricing structure allows us to create campaigns that fit your budget.

Amazon Prime Video’s ad offerings, particularly through Freevee or Fire TV, usually follow either a cost-per-click (CPC) or CPM model, depending on the campaign type. Amazon’s data-driven approach also allows us to tie campaigns directly to measurable outcomes, such as product sales or website visits, giving us a clear picture of return on investment. It is worth noting that Amazon’s minimum spend per month is vastly higher than Hulu’s. 

5. Viewer Engagement

Hulu has a natural advantage when it comes to viewer engagement because viewers expect ads in their viewing experience. This means your ad is more likely to be watched all the way through. Hulu also boasts strong viewer retention rates, helping ensure your message gets through.

Amazon Prime Video, meanwhile, caters to an audience that prefers an ad-free experience. However, when using Freevee or other ad-supported Amazon services, engagement is comparable to Hulu. Moreover, Amazon’s ability to link ad performance directly to e-commerce outcomes makes it a great option for campaigns with a clear call to action.

Which Platform is Right for Your Business?

Both Hulu and Amazon Prime Video offer unique advantages for advertisers. Hulu’s robust targeting and ad formats make it perfect for brand awareness and storytelling campaigns, while Amazon’s data-driven approach and integration across e-commerce provide an edge for businesses focused on direct conversions.

We can help you determine which platform best aligns with your goals and audience. Whether you’re looking to leverage Hulu’s video storytelling or tap into Amazon’s powerful data, we’ll work with you to create an effective and engaging campaign.

Ready to elevate your advertising strategy on Hulu or Amazon Prime Video? Contact us today, and let’s get started!

The post What is the Difference Between Hulu and Amazon Prime Video for Advertising? appeared first on Mad Men Marketing.

Why Choose Amazon for Video Advertising?

Amazon isn’t just an e-commerce giant; it’s a massive advertising platform with a wealth of data that can help you target your ideal audience and enhance your funnel. Video ads on Amazon are highly effective because they appear across multiple touchpoints, including search results, product detail pages, and even on Amazon devices like Fire TV and a multitude of streaming platforms. This multi-faceted approach allows you to reach customers at various stages of their shopping journey.

Step 1: Set Up Your Amazon Advertising Account

Before you can start placing ads, you need to set up an Amazon Advertising account. If you already sell products on Amazon, you likely have access to this through your Seller Central or Vendor Central account. If not, you can create an account directly on the Amazon Advertising website.

1. Visit advertising.amazon.com.
2. Click on “Register” and follow the steps to create your account.
3. Fill in your business information, verify your account, and you’re good to go.

Step 2: Understand the Types of Video Ads Available

Amazon offers several types of video ads, each designed to serve different marketing objectives:

• Sponsored Brands Video: These appear in shopping results and are ideal for driving traffic to your product pages.
• OTT (Over-the-Top) Video Ads: These ads are displayed on streaming platforms, such as Fire TV, reaching viewers while they watch shows or movies.
• Amazon DSP (Demand Side Platform) Video Ads: These allow you to programmatically buy video ads across Amazon-owned properties and third-party websites. For now, a very select group of companies with large ad spends have access to the DSP. You can also get access, but you have to give the company providing access a percentage of ad spend. There is also a business background check involved. If you’re a small business or a single individual, this is likely not the path you’ll take.

Understanding which ad format suits your business goals is crucial for maximizing your ROI.

Step 3: Create Compelling Video Content

Your video content is the heart of your ad. To capture attention, your video should be engaging, concise, and tailored to your audience. Here are some tips:

• Keep it Short and Sweet: Amazon recommends keeping videos between 15 to 30 seconds long.
• Grab Attention Early: Hook viewers within the first few seconds with a strong visual or message.
• Highlight the Product: Make sure your product is front and center. Show it in use, highlight key features, and include a clear call to action.

Step 4: Set Up Your Campaign

Once your video is ready, it’s time to set up your campaign. Here’s how:

1. Choose the Right Ad Type: Go to your Amazon Advertising account, click on “Create Campaign,” and select the type of video ad you want to run.
2. Define Your Audience: Amazon allows you to target based on demographics, interests, purchasing behaviors, and more. Use this data to narrow down your audience.
3. Set Your Budget and Bids: Decide how much you’re willing to spend on your campaign. Amazon’s bidding system will allow you to set a daily budget and bid per click or impression.
4. Upload Your Video: Ensure your video meets Amazon’s specifications. For Sponsored Brands Video, the recommended aspect ratio is 16:9, and the maximum file size is 500MB.
5. Launch and Monitor: Once your campaign is live, regularly monitor its performance. Use Amazon’s reporting tools to track metrics like views, clicks, and conversions.

Step 5: Optimize Your Video Ads

Successful advertising on Amazon doesn’t stop at launch. To get the best results, you need to continuously optimize your ads. Here’s how:

• A/B Testing: Test different versions of your video to see which performs best.
• Refine Targeting: Use performance data to tweak your audience targeting.
• Adjust Bids: Increase bids on high-performing placements and reduce them on underperforming ones.
• Monitor ROI: Keep an eye on your return on ad spend (ROAS) to ensure your campaign is profitable.

Conclusion

Advertising on Amazon with video can be a game-changer for your brand, driving increased visibility and sales. By following these steps, you can effectively create, launch, and optimize your video ads, reaching the right audience at the right time. At Mad Men Marketing, we specialize in helping brands navigate the complexities of digital advertising platforms like Amazon. Ready to take your video ads to the next level? Contact us today to learn more about our tailored advertising solutions.

The post Placing Amazon Video Ads: A Step-by-Step Guide appeared first on Mad Men Marketing.

Pre-Production: The Blueprint for Success

Concept Development

1. Originality: Your idea should be fresh and captivating. It could be a new perspective on a common theme or a story never told before. The uniqueness of your concept can set your video apart in a big way, though this also presents the biggest danger of getting bogged down in conceptualizing your project.
2. Research: Investigate your theme, subject matter, and audience. Understanding what has been done and what resonates with your intended audience can help refine your concept. Focus on the purpose of your video project, and how that purpose can best be brought to life.

Scriptwriting

1. Narrative Structure: A strong, clear structure that audiences can follow is crucial. Whether you’re telling a linear story or something more avant-garde, the sequence of events should build to a satisfying conclusion, regardless of the overall length and depth of the project.
2. Character Development: Relatable and well-developed characters can significantly impact your video’s effectiveness. Even if it’s a short video, viewers should be able to connect with what’s on screen, including the characters.

Storyboarding and Planning

1. Visualization: Storyboards are a great tool for visualizing scenes before filming. They can help save time and resources during production and are essential for planning shots, angles, and the overall look of the video. 
2. Logistics: Schedule shoots, scout locations, and secure permits if necessary. Meticulous planning in this stage can prevent costly mistakes, delays, or reshoots.

Production: Bringing Your Vision to Life

Cinematography

1. Visual Style: The choice of camera angles, movement, and composition all contribute to the storytelling. Your visual style should complement the narrative, mood of the video.
2. Lighting: Good lighting can enhance the atmosphere, depth, and emotion of your scenes. Whether you’re using natural light or studio setups, lighting should be carefully planned to support the visual tone.

Direction

1. Performance: Directing actors involves guiding them to convey the story’s emotions and characters authentically. Even in non-fiction videos, the way subjects are presented and interviewed can make a big difference.
2. Pacing: The rhythm of the video is key to keeping the audience engaged. Pacing involves the duration of scenes, the timing of dialogue, and the flow of the narrative.

Post-Production: Polishing Your Masterpiece

Editing

1. Cohesion: Editing is where your video truly comes together. It’s about choosing the right takes, cutting scenes together smoothly, and ensuring the story flows both logically and seamlessly.
2. Effects and Color Grading: Visual effects and color grading can enhance the mood, emphasize key moments, and correct any inconsistencies in the footage.

Sound Design

1. Music and Sound Effects: The right soundtrack and sound effects can profoundly affect the video’s impact. They should underscore the narrative and evoke the intended emotions.
2. Dialogue: Clean, clear dialogue is crucial. Post-production is the time to address any audio issues, add voiceovers, or incorporate ADR (automated dialogue replacement) if needed.

Distribution and Promotion: Sharing Your Story

Targeted Submission

1. Choose the right platforms and festivals that best fit your video’s genre and style. Tailoring your submissions can increase your chances of recognition.

Marketing

1. Promote your video using social media, press releases, and networking. Creating a buzz around your project can attract viewers and judges alike.

Creating an award-winning video is an ambitious endeavor that demands passion, creativity, and attention to detail. It’s a collaborative effort that blends art and science, storytelling and technique. While the journey can be challenging, the reward of crafting a video that resonates with audiences and earns accolades is incomparable. Remember, each project is a learning opportunity, pushing you closer to that next award-winning creation.

Ready to Elevate Your Brand’s Story?

At Mad Men Marketing, we specialize in turning your visions into captivating, award-worthy videos. Let’s craft a narrative that resonates with your audience and sets your brand apart.

Join forces with us for your next project! Contact us or give us a call at 904-355-1766 today & start crafting the legendary brand stories that your business deserves.

The post How To Create An Award-Winning Video appeared first on Mad Men Marketing.

We’re going to delve into the factors that can affect video production costs, campaign planning, and overall marketing strategy.

Pre-Production Expenses

Concept Development and Scriptwriting

The first step in any video production is concept development and scriptwriting. This stage sets the foundation for your video and involves brainstorming sessions, scriptwriting, and storyboard creation. Depending on the complexity of the concept and the length of the video, costs can vary significantly.

Location Scouting and Permits

If your video requires shooting at external locations, scouting and securing these locations, along with necessary permits, can add to the cost. Some locations are free, while others may charge a fee. This is important to research and hammer out from the beginning, as a mistake at this stage can increase costs, time, and complexity.

Production Costs

Equipment and Crew

The quality of your video largely depends on the equipment used and the expertise of the crew. High-definition cameras, lighting, sound equipment, and drones for aerial shots can increase production value but also the cost. Additionally, hiring a professional crew including a director, cameraperson, sound technicians, and other specialists is a significant expense depending on your vision.

Talent Fees

If your video features actors, models, or presenters, their fees will contribute to the overall cost. The rates can vary widely based on the talent’s experience and the demands of the role, and it is best to select a variety of people to protect against an unexpected cancellation.

Location Costs

Shooting on location may involve rental fees, especially if you need to close a business for the day or require a specialized setting.

Post-Production Expenses

Editing

The post-production phase, which includes editing, is crucial for crafting the final product. This process can be time-consuming and requires skilled editors to ensure the video flows smoothly, aligns with the script, and includes any necessary effects or graphics.

Sound Design and Music Licensing

Background music, sound effects, and voice-over work are essential components that enhance the video’s impact. Licensing music and hiring voice-over artists add to the cost, but they are vital for a professional finish.

Graphics and Animations

Depending on the video’s style, adding graphics or animations can significantly enhance its appeal. These elements, however, require specialized skills and software, which may come at an added cost from the professionals you’ve hired to produce your video.

Miscellaneous Costs

Marketing and Distribution

Once your video is ready, it needs to reach your target audience. Costs associated with marketing and distribution channels should not be overlooked. Whether it’s for social media, television, or internal channels, each platform may involve different costs, ranging from free, to potentially hundreds or thousands of dollars depending on your desired campaign.

How Much Should You Budget?

The cost of producing a commercial or an internal marketing video can range widely, from a few hundred dollars for a simple in-house production designed for your business’s workforce, to thousands of dollars for high-end commercials produced by top agencies. Generally, businesses should consider their marketing objectives, target audience, and the message they wish to convey when budgeting for video production. A well-planned video can yield a significant return on investment, making it a worthwhile expenditure.

In conclusion, understanding the various elements that contribute to video production costs can help businesses plan effectively and make informed decisions. While quality video production is not cheap, it’s an invaluable tool in today’s visually driven market.

In search of the perfect video production crew to work with you on any and all campaigns? Visit our website or give us a call at 904-355-1766 today!

The post Understanding the Cost of Video Production for Commercials and Internal Marketing Videos appeared first on Mad Men Marketing.

What is a 360-Degree Video Tour?

A 360-degree video tour is a virtual experience that allows viewers to explore a physical space as if they were actually there. Often created using a combination of panoramic photography and video, these tours create an immersive environment where viewers can inspect the space in every direction. This enables businesses to showcase their premises, products, and services in a comprehensive and interactive manner.

How Does It Work?

To create a 360-degree video tour, a series of panoramic images or videos are stitched together. This process creates a spherical representation of the space. When viewers watch the tour on a compatible device, they can control their perspective by moving their device or dragging their mouse, giving them the feeling of being at the center of the scene.

Why It’s Important for Your Small Business:

• Enhanced Customer Engagement:
  • Immersive Experience: Unlike traditional videos, 360-degree tours engage customers by providing a realistic and immersive experience.
  • Interactive Element: Viewers are not just passive observers; they interact with the content, leading to even higher engagement.
• Competitive Edge:
  • Stand Out: In a crowded market, offering a 360-degree tour can differentiate your business from competitors.
  • Technological Savvy: 360-degree tours show that your business is forward-thinking and unafraid of new and emerging technologies.
• Increased Accessibility:
  • Remote Access: Customers can explore your space from anywhere in the world, breaking down geographical barriers.
  • Convenience: It’s accessible 24/7, allowing customers to visit your virtual space whenever they’d like.
• Boosts Marketing Efforts:
  • Shareable Content: 360-degree tours are unique and shareable, enhancing your digital marketing strategy by allowing for an experience unlike others in your industry.
  • Social Media Integration: These tours can be integrated into your social media presence, increasing your online presence & overall brand awareness.
• Builds Trust and Transparency:
  • Realistic View: Showcases your business’s space and builds trust among potential customers.
  • Transparency: 360-degree tours provide an honest look at what customers can expect if they choose to visit your business, reducing overall uncertainty.
• Cost-Effective:
  • Long-Term Asset: Once created, the tour can be used repeatedly without additional costs and can be recreated just as easily should locations change.
  • Reduces Physical Visits: It can cut down on the time and resources spent on in-person tours.
  • Overhead Opportunities: These tours can even help to reduce the amount of employees needed on any given shift.
• Analytics and Insights:
  • Viewer Data: You can gather valuable data on viewer interactions and preferences, helping to tailor future business strategies.

The integration of a 360-degree video tour into your marketing strategy is more than technological advancement; it’s a gateway to creating deeper connections with your audience within their own homes. It provides a unique and engaging way to showcase your small business, elevating customer experience while providing a unique, competitive edge. As technology continues to evolve, staying ahead of the curve is crucial, and a 360-degree video tour is a step in that direction.

Ready to revolutionize your customer engagement with a 360-degree video tour and more? Contact us to explore how this innovative tool can transform your small business today!

The post Unlocking New Dimensions: The Power of 360-Degree Video Tours for Your Small Business appeared first on Mad Men Marketing.

But without experience behind the camera — let alone walking meticulously through each step of commercial advertising — you might (understandably) not know where to start.

So, if you’re looking for a basic three-step rundown on the commercial creation process to help you get prepared, simply read on with us:

Step One: Pre-Production

Pre-Production is the planning phase that involves brainstorming, establishing a vision, writing the initial script, and creating a shooting script and/or storyboard.

The difference between a shooting script and a storyboard is that…

• A shooting script is written descriptions of visuals that will be captured to represent the content of the script
• A storyboard includes drawn thumbnails or illustrations to convey what those shots will look like.

Otherwise, in addition to the aforementioned, pre-production may also include “hiring the actors and crew, finding locations, determining what equipment you’ll need, and figuring out the budget,” as explained by MasterClass.

Step Two: Production

Production is precisely what you might expect it to be: it is the process of going on location or into a studio in order to capture all of the video/audio content that will be in the commercial.

This includes shooting scenes with the required actors/talent, capturing any B-roll content to be spliced in, and recording audio (such as voiceovers or custom music).

And remember, when you’re deciding what that content should be, always hone in on the interests in passions of your target audience. This is because “video viewers said relating to their passions is 3X more important than content featuring famous actors,” as reported by Google.

Step Three: Post-Production

Post-production is where everything comes together in the process of editing.

Production specialists will use video editing software to cut together the best shots from the footage that was captured before laying in the audio bed, which includes:

• Voice
• Sound effects
• Music

“Additionally, this is the point at which any other visual elements — like motion graphics — will be added in order to create the final product according to the established vision during the pre-production process,” Mad Men Marketing Director of Production Tamara Dileo says.

And remember: if you aren’t sure what story or message you want to convey on-screen, you’re not alone — Mad Men Marketing is ready to help you adjust your focus!

From photography to videography and more, we’re eager to get behind the camera and help you capture your brand’s vision. After all, our research-driven and content-inspired agency believes that your television commercial should help you to interact with your audience, not interrupt them.

So, are you ready to interact? If so, reach out to Mad Men Marketing today by calling 904-355-1766!

The post The Three Steps Involved in Creating a TV Commercial appeared first on Mad Men Marketing.