With easy-to-fill forms, dynamic ads, retargeting capabilities, and integration with third-party apps and services, Facebook Lead Ads make it easier than ever to capture leads without taking users offsite.

Of course, this has been slowly changing up just how marketers and business owners use Facebook, so let’s take a moment to break down the details:

Prioritizing User Experience

First and foremost, Facebook Lead Ads are more trusted because they keep the targeted audience on Facebook as opposed to taking them to a different website. As the user doesn’t leave Facebook, they are more likely to complete the process.

Lead Ads also use pre-filled forms, so all the user has to do is click a button — no need to enter any information into complex forms. This makes Lead Ads much quicker and easier than traditional methods of capturing leads.

“People can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information and ready to be sent directly to you,” according to Facebook.  “With just a few taps, they can get the information they want, and you generate a qualified lead for your business.”

Lead Ads also use dynamic ads and retargeting, so you can target users with personalized ads tailored to their interests. This makes Lead Ads more likely to convert people into leads than traditional methods such as email marketing or using website forms.

The Gift of Simplicity

The process of re-formatting an ad to ensure it is user-friendly on both desktop and mobile can be time-consuming. Thankfully Facebook Lead Ads provide an unprecedented level of simplicity for mobile users.

“The app is already set up for mobile users, so you can rest assured that your ads will be, too,” Hubspot explains. “That means that no matter which device your leads view your ads, they’ll be able to complete your form without any issues thanks to its responsive design.”

Additionally, Lead Ads also have the ability to integrate with third-party apps and services. This makes it much easier for you to track and organize your leads throughout the lifespan of your campaign.

Last but not least, according to the Facebook Business Help Center, “these forms also let you include custom questions to help you understand your potential customers and reach your business goals.”

Interact, Don’t Interrupt

Overall, Lead Ads are an efficient way for businesses to capture leads without the hassle of taking users offsite. The form is easy to fill out, and the process is mostly automated so you don’t have to worry about manually tracking leads.

But if you just can’t wrap your head around how to use it effectively — or if you simply don’t have the time to overcome the learning curve — you don’t have to do it alone.

At Mad Men Marketing, our social media team specializes in setting up Lead Ads that maximize conversions while minimizing clicks. Our team of experts will work with you throughout the entire process of setting up your campaign and measuring your ROI for sustainable growth.

After all, we are rooted in the belief that brands should interact with their customers, not interrupt them. And what better way to do so than seamlessly integrating your ads into their existing experiences?

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

The post How to Use Facebook Lead Ads for Maximum Efficiency and Profitability appeared first on Mad Men Marketing.

But, in the digital age, one thing is for sure — by ignoring and/or underutilizing social media, you are only leaving money on the table. After all, social media has proven to be an effective and affordable means of enhancing your advertising methods, so why would you sit out on such a lucrative online opportunity?

And if you’re not convinced, allow us to explain the top three reasons you should be putting your online presence first:

#1 — To Strengthen Your Brand Identity

Today, social media is almost synonymous with some businesses’ brand identities. In particular, social media provides an outlet through which a company can visually express itself outside of its primary website — the likes of which potential customers may or may not be on.

What’s more, the visual aspect of your brand identity is crucial come time to move your audience to action. In fact, “customers are 6x more likely to purchase a product if the page includes pictures from social media,” as reported by Social Media Today.

Otherwise, social media is where you can truly create and convey your brand voice and tone.

Think of Wendy’s, for example. This fast-food chain is well-known for its social media antics on Twitter, specifically, where it garners attention through its sly sense of humor and relatability. Thanks to these posts, the fun, casual identity of the brand is further highlighted and, well, expected.

Thus, when done right, you can absolutely find the same level of continued success on these platforms.

#2 — To Reach Your Audience

Another reason social media is crucial in the success of your business? Because it’s likely to be where your audience is.

“Over the last two decades, [social media] has become one of the primary marketing channels,” as explained by Hubspot. “With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.”

Not only can you reach your audience by using paid ads and boosted posts on Facebook, Instagram, LinkedIn, and the like, but you can easily target your ideal demographic(s) directly. So, by using these built-in social advertising tools, you may further enhance the likelihood that your presence will prove memorable t the right people.

Additionally, when you foster a following built on trust and engagement online, you’re more likely to reap the benefits of user-generated content (UGC), which is essentially free promotional content that your customers make for you when they are pleased with your services or products.

And word of mouth on social media today can truly make a monumental difference, especially when a reported total of “66% of Facebook users visit a local business page at least once a week” as of this year.

#3 — To Enhance Your Overall Marketing Strategy

Did you know that, according to Sprout Social, “social media recently overtook paid search as an advertising channel, growing 25% [year-over-year] and exceeding $137 billion (just edging out search’s $135 billion)”?

In other words, there are so many more cogs in the marketing machine than mere billboards and Google ads. And social media only continues to grow in importance among them all.

Of course, you shouldn’t rely on one strategy alone to launch your business into the successful hands of new leads, which is why your strategy needs to be well-rounded. Social media plays into that strategy by bolstering your audience base and using it as a launching point through which you can…

• Use hyperlinks to increase your website traffic
• Encourage your audience to visit your pages on other platforms
• Cohesively tie in the themes of your ongoing  traditional marketing campaigns
• Repurpose television commercials and other graphic elements
• Sell your items online directly through the platforms themselves
• And more

That all being said, we understand that, depending on your experience with and ultimate goals for social media, getting online may come with a steep learning curve. Otherwise, you may simply lack the time to pursue yet another marketing avenue.

But that’s where Mad Men Marketing comes in.

In fact, our social media team comes equipped with the knowledge, skills, and overall expertise to keep up with the ever-changing tide of algorithms and digital trends. From generating effective paid social media ads to strategizing your organic social media plans for the future, we’ve got you covered!

So, are you ready to interact with your customers, rather than interrupt them?

Then it’s time to reach out to Mad Men Marketing! Get started today by calling our team at 904-355-1766. We look forward to delivering results that help you sustainably grow your business.

The post Top 3 Reasons You Need Social Media for Your Business appeared first on Mad Men Marketing.

The math is simple: Free Content + Premium Content = The Freemium Model.

In other words, freemium content utilizes a two-tiered conversion strategy aimed at targeting new leads with free content and/or services. This is because, by offering your audience access to your product with no strings attached, you can continually build trust with them — thereby optimizing your ability to retain their loyalty long-term.

What’s more, once they’ve gotten a taste for your free content, the key is to pique their interest with an enhanced or expanded version of those products, services, or content available only when they take the next step with their wallet.

“Because free features are a potent marketing tool, the model allows a new venture to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force,” as explained by the Harvard Business Review.

In other words, freemium content is all about strategically dangling the carrot in front of your audiences’ noses in an effort to lower your overall customer acquisition cost (CAC).

Finding Today’s Freemium Models

“Successful freemium apps offer continuously evolving content or services to provide value to users and to encourage engagement and monetization,” Apple reports on their App Store website. “Engaged users sometimes move quickly through content, and planning and resources are required to keep the pipeline full.”

Thus, one prime example of a freemium model in today’s market would be that of Spotify.

Providing users with a wide, nearly unlimited library of music and podcasts across all genres and industries, Spotify is arguably one of the most widely accessed music streaming apps across the globe today.

Of course, you can always use Spotify for free, in which case you’re provided with the same general services — like content access, discovery tools, playlist creation capabilities, and even music blacklisting options — as with Spotify Premium.

The drawbacks? Users can’t endlessly skip songs, download content to listen to offline, avoid annoying ads, or further customize their unique Spotify algorithms.

They can, however, do all of those things with Spotify Premium — which makes it entirely unsurprising that it has over 155 million paying subscribers today.

Fitting Freemium Into Your Marketing Plan

If freemium sounds like a fresh and flexible new model for your business, the only question, then, is how best to effectively integrate it into your marketing strategy.

After all, if you’re attracting plenty of new leads but are finding that few — if any — are paying for your premium services, you may be offering too much at the basic level, thereby dampening the allure of your higher-end product(s).

On the other hand, if you’re not attracting any new users at all, it’s time to reconsider what other boosts you can give to your basic offerings.

But don’t worry, if you’re struggling to find the best balance for your business, you don’t have to continue taking shots in the dark.

Here at Mad Men Marketing, we recognize that freemium content offers an excellent avenue for interacting with your audience, as opposed to interrupting them and consequently chasing them away. That’s why our team specializes in designing and developing a strategy in accordance with your business’s unique needs and goals — because, at the end of the day, conversion is key.

Effective freemium strategies are not far out of reach. To learn more about how our team can optimize your marketing model, contact Mad Men Marketing today by calling 904-355-1766!

The post The Model You’re Missing Out On: It’s Time To Factor In Freemium appeared first on Mad Men Marketing.