But what exactly is a hype video, and how can it help in selling your product or service? Let’s dig in!

The Power of Hype Videos in Marketing

Hype videos are short, dynamic videos designed to generate excitement and anticipation for a product or service. They are more than just advertisements; they are a storytelling medium that combines interesting visuals, compelling narratives, and, often, an emotive soundtrack to create a buzz around the offer being presented.

1. Creating an Emotional Connection

As emotional beings, we often make purchasing decisions based on how a product or service makes us feel. A well-crafted hype video taps into these emotions, creating a connection between the brand and the audience. Whether through excitement, joy, inspiration, or even nostalgia, an effective hype video speaks directly to the hearts of its viewers.

2. Showcasing Your Product in Action

Hype videos provide the perfect platform to showcase your product or service in action. Unlike static images or text, a video can demonstrate the functionality, features, and benefits of what you’re offering in a dynamic and engaging way. This not only informs potential customers but also helps in building trust & authenticity.

3. Increasing Brand Visibility and Reach

In the age of social media, engaging, shareable content is king. Hype videos, with their high-energy and engaging content, are more likely to be shared across social platforms, thereby increasing your brand’s visibility, awareness, and organic reach. A viral hype video can put your product in front of millions of potential customers with minimal cost to yourself and your business.

4. Standing Out from the Competition

In a crowded market, differentiation is key. A creative and well-produced hype video can set your product or service apart from your competitors, allowing for an opportunity to highlight what makes your offering unique and why it’s the best choice for your customers.

5. Driving Action and Conversion

The ultimate goal of any marketing effort is to drive action – be it visits to your website, inquiries about your service, or direct sales. A compelling hype video not only raises awareness but also encourages viewers to take the next step. By including a clear call to action, your hype video can significantly increase conversion rates in ways that are interactive and not intrusive.

Conclusion

A hype video is a powerful tool in your marketing arsenal. It can create emotional connections, showcase your product, enhance brand visibility, differentiate you from competitors, and drive conversions. In a digital world where attention is the most valuable currency, a well-made hype video can be just what you need to elevate your product or service above the noise.

Remember, the key to a successful hype video is understanding your audience, crafting a compelling narrative, and maintaining high production quality. With these elements in place, your hype video can be an influential factor in boosting your sales and growing your brand.

Want to get HYPED? Give us a call at 904-355-1766 or contact us today!

The post How Can a Hype Video Help You Sell Your Product or Service? appeared first on Mad Men Marketing.

For those who aren’t familiar with the term “typography”, it’s the strategic arrangement of type in order to make written language readable and visually appealing. In graphic design, typography’s two main purposes are to:

1. Communicate a message
2. Promote legibility

If one’s typography is failing in either of these objectives, it can greatly affect the desired response from the intended target audience.

Anyone in the field of design or marketing understands how important brand recognition is, and car companies are among the most recognizable in the world. In early 2021, Kia noticed that companies like Nissan, Volkswagen, BMW, and GM were all rebranding and decided to hop on the bandwagon. Their solution to an outdated and juvenile logo was to design something bold, stylized, and immediately recognizable.

They succeeded in all of those and still, unfortunately, missed the mark.

The shortcoming stems from the legibility of the logo, which is lost due to how the company decided to connect the K and the I to the A in the middle of the name. One could argue that the legibility here is a matter of opinion and that the logo clearly reads KIA, but you can’t argue with Google Analytics.

According to Google, over thirty thousand people a day Google the letters KN, thinking that the stylized logo is portraying a backward N instead of an I and A.

While the new KIA logo isn’t the worst logo taboo we’ve seen before, it is a detrimental one and has clearly been confusing drivers since it was unveiled. Here at Mad Men Marketing, we understand how important it is to have a brand logo that not only speaks to you and your business but is legible and above all, effective.

The post Kia’s Confusing Logo appeared first on Mad Men Marketing.

Brand Pillars are a set of principles businesses can use to define their unique position in their industry.  These “pillars” are broken up into five categories and define the company’s brand as well as how it sets itself apart from its competitors. Seems simple, right? Well, a business’s brand can be a lot more complex than it may seem on the surface. Most people are familiar with how a company uses a logo and other written elements like a tagline or slogan, but brands also tap into your emotions to convey their values, feelings of trust, and product or service superiority. The main brand pillars are purpose, perception, personality, position, and promotion. It takes a deep level of strategy and consistency to communicate your company’s values in a way that resonates with your target audience, and these pillars can help us zero in on what those values are.

Pillar 1 — Purpose

Purpose is the mission and foundation of your company. It’s why your company exists (beyond wanting to earn a living), and it’s what gets you up in the morning eager to work. Purpose is the answer to the biggest question your company needs to be able to answer: Why?

A few things to consider when answering this question:

• What drives the brand
• Do we solve a problem?
• How do we impact our customers, employees, and community?
• What do we want our legacy to be?
• What are we, as an organization, proud of?

Pillar 2 — Perception

Perception is how your customers experience your brand. There are a variety of brand touchpoints that give you the opportunity to shape the perception of your brand like your website, advertisements, social media, community presence, and of course, customer service. First, you must understand your brand perception in order to shape it appropriately. Try asking yourself the following questions:

• How do we think customers perceive our brand?
• Is this how we want to be perceived?
• Is our brand misinterpreted, and if so, where does it stem from?
• Are we effectively communicating our positioning?
• What do people think of our competitors?

Pillar 3 — Personality

This pillar helps describe your brand’s behaviors, emotions, and human characteristics. This will influence your brand’s voice, design, color palette, and much more. It’s your brand’s opportunity to foster that immediate connection between you and your clients or customers. When developing your brand’s personality, think about the following questions:

• How would we describe the business if it were a person?
• Do we look, act, or sound too similar to our competition?
• Is our personality authentic to who we really are?

For more information on brand personalities, check out our blog on Brand Archetypes

Pillar 4 — Position

Brand positioning is defining how your brand is perceived. Everyone thinks about a brand in a very specific way. People don’t typically think about Toyota the same way they think about Mercedes. By defining your business’s position very specifically, you can build brand loyalty among your target audience. Figure out your brand’s position by asking the following questions:

• Who is the target audience?
• Does our current position resonate with our target audience, or do we need to evolve our position?
• What are our 5-year goals versus our 10-year goals?

Pillar 5 — Promotion

Promotion is all about how you engage your audience. How are you enticing your audience to choose you over your competitors? Brand promotion differs greatly from product promotion in the sense that brand position is trying to establish a connection between your business and its customer or client that will hopefully turn into a long-term relationship. Product promotion is more of a short-lived transaction based on selling a service or product. Effective brand promotion puts your business in front of the right people, at the right time, in the right context. Think about the following questions:

• How are we currently promoting ourselves?
• When do our customers need us and where can they find us?
• How do we get our brand in front of more customers?

Now, more than ever, people are looking for a brand that stands for something and that they can connect with on a personal level. Brand pillars are the foundation of any business and are vital in creating your messaging, communication, and business strategy. By using this process, and carefully articulating your brand pillars, Mad Men Marketing can ensure that your brand will reach and affect the hearts and minds of your target audience.

The post 5 Pillars of Branding appeared first on Mad Men Marketing.

We won’t beat around the bush. We’re talking taglines.

If you’re in the process of brainstorming a tagline or have yet to figure out how to work a tagline into your brand identity, don’t worry, we’re here to break it all down:

Tapping Into Taglines

Cambridge Dictionary defines a tagline as “a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products.”

In fact, you can probably recognize more taglines than you realize. Tell us: Which brands do these taglines belong to?

• I’m Lovin’ It
• Just Do It
• Think Different
• The Happiest Place on Earth

Now, let’s stop to consider what else these taglines have in common. Simply put, they cultivate a positive sentiment among their audiences, thereby influencing the overall decision of would-be consumers.

So if you were to determine how “successful” your tagline is, you might try asking yourself…

• Is my tagline memorable?
• Does my tagline evoke a positive feeling that resonates with what I’m selling?

Tag, You’re It…

It’s important that you don’t just think of your tagline as a line of copy to go on your product packaging. From food, to products, to theme parks, and more…. A brand’s tagline is arguably one of the most enduring elements featured in its overall identity.

That’s why the power of a tagline cannot be overstated: Because first impressions won’t be the last.

“Taglines also have the potential to build value over time,” as explained by Forbes. “When you use a tagline for long enough, it can become one of the most memorable parts of your identity. Audiences may even become more likely to remember your tagline than your company name.”

Conversely, keep in mind that a bad tagline has the potential to negatively impact your brand, so choose wisely.

Interact, Don’t Interrupt

With that being said, if you’re only beginning to dip your toes into the wide waters of marketing — or if you are otherwise unsure of how far your efforts have taken you in the past — there is no shame in reaching out for help.

“In essence, catch what your company or brand stands for in as succinct a manner as possible,” Marketing Epic advises. “When in doubt, it’s always beneficial to consult your marketing or advertising agency for guidance.”

Thankfully, Mad Men Marketing has the wit, the know-how, and the creativity to help you craft your tagline with confidence.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them — in fact, it’s in our tagline — and we’d love to help you do the same.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

The post Just Do It: Write a Powerful Tagline appeared first on Mad Men Marketing.

Some business owners may view a logo as just a graphic they need to put on a business card for legitimacy. Others may think of it as the face of their company, or an icon they can build their entire brand around.

The actual monetary value of a logo may be different from business to business, but some companies out there have shelled out some serious cash for their iconic looks with price tags that are sure to surprise you.

1. Symantec

Price Tag: $1,280,000,000

Symantec is a security program developing company that was established in 1982 in the United States and changed its name to NortonLifeLock in 2019. The business operates worldwide and is one of the largest in its field.

The Symantec logo is a very recognizable one. It’s made up of a simple emblem and a wordmark. The Symantec emblem is a black check encompassed by a yellow circle. This symbolizes protection and quality. The Symantec wordmark, placed on the right of the emblem, is a bold sans-serif typeface, which looks simple yet professional.

The validity of this logo’s price tag is debatable. Symantec purchased a company, Verisign, in 2010 for $1.28 Billion. One of the most valuable aspects of Verisign was its iconic checkmark that Symantec integrated into its brand after the buyout.

2. BP

Price Tag: $210,000,000

The second most expensive logo in the world goes to British Petroleum. BP, formerly known as the British Petroleum Company, is an oil company that was established in the 1950s. Today, the company operates worldwide and has gas stations in over 70 countries around the world. BP is one of the world’s leaders in the industry.

BP is notorious for its impact on the environment, so in 2000, with the help of Landor Associates, it executed a rebrand to help fight that pre-existing stigma.  BP’s current logo is in the shape of a flower, with vivid tones of green and yellow, giving the brand a fresh and exciting look.

3. BBC

Price Tag: $1,800,000

BBC is a British public service broadcaster that was founded in 1922. It’s headquartered in Westminster, London, and it is the world’s oldest national broadcasting organization. Besides the UK, it is the most well-known public broadcaster in the world.

In 2021, BBC began to phase in the first update to its logo in over 20 years. Closely based on its previous version, it maintains its basic form of the existing logo used since 1997, but the blocks have more space between them and slightly smaller lettering. The new lettering is in BBC Reith, the BBC’s proprietary font, introduced in 2017 and designed by Dalton Maag.

4. Citibank

Price Tag: $1,500,000

Citibank is an American banking corporation, which was established in 1955 in New York. Today Citibank is an international institution with more than two thousand offices in almost 20 countries around the world.

The timeline of the bank’s logo can be divided into two periods — the era of First National City Bank, from 1955 to 1976, and the Citibank period, which started in 1976 with the company’s rebranding. The company merged with Travelers Insurance Group in 1998 and started working on its rebrand, in collaboration with the famous Pentagram agency. Travelers Group had a very recognizable logo — a red umbrella, symbolizing protection and security.  Paula Scher, one of the Pentagram designers, created a very minimalist logo, which was instantly accepted by the company and became one of the most iconic emblems in modern history.

5. Pepsi

Price Tag: $1,000,000

Pepsi is one of the most well-known beverage brands in the world.  Its logo is a combination of red, white, and dark blue inside a circular shape, and it looks appealing due to a “smile” effect, created by the white swirl inside the circle.

Pepsi’s logo evolution includes 16 different variations dating all the way back to 1893. The most recent redesign was done by The Arnell Group in 2008 and is reported to have cost Pepsi $1 million.

Obviously, these are insane numbers that companies paid for a rebrand. But the takeaway here is the importance of the logo in brand promotion and marketing strategy.

So, whether you’re in the market for a $1 billion logo, or maybe something a little more affordable, Mad Men Marketing can help you build a brand worth more than you paid.

The post 5 of the Most Expensive Logos appeared first on Mad Men Marketing.

A thorough brand guideline or style guide is a must-have for any business, big or small. The purpose of a brand guideline is to break down your company’s personality and aesthetic in a document for other creatives to utilize.  By providing a comprehensive manual for designers to use, you can ensure that the message, tone, logo, and design elements are all used properly, thereby protecting the visual identity of your brand.

Let’s Break It Down

Brand guidelines cover seven key points:

• An Overview
• Mission Statement
• Logo Usage
• Color Palette
• Fonts
• Imagery
• Mockups

Overview

An overview is used to set the expectations for both your customers and your team. This is an opportunity for you to explain your business’s core values and history.  Ask yourself what values are unique to you and your business.

Mission Statement

A mission statement is essentially a brief explanation of the organization in terms of why and how you do what you do.  It’s important to explain your purpose and overall intention while supporting your vision and direction.  The main two questions to ask yourself while writing a mission statement are: “What is our company’s purpose?” and “Why does our company exist?

 Logo Usage

Designers create logos to be used in a variety of ways, and people without the proper experience or knowledge can easily use a logo incorrectly.  It’s important to provide a detailed visual breakdown of how to use different variations of a logo, the correct use of different background colors, and proper margins surrounding the logo.

Color Palette

Consistency is key when it comes to your color palette.   It may not seem that important, but repeated usage of specific colors is key when it comes to brand recognition.  Companies like Google and UPS are immediately recognizable due to their color palette. The more people can recognize your brand, the more effective your advertisements can be.

Fonts

The consistency and variety of fonts are just as important as the color palette.  In your brand guidelines, you want to display each font your brand uses, along with their font family (variety of weights the font offers). A good rule thumb is to utilize two to three fonts — one for headers, one for body copy, and one for your logo (which may be one of the previous two).

Design Elements

When designers create a brand, specific design elements other than the logo are created to help with visual recognition. Whether it’s a specific shape, background, texture, pattern, or illustration, having consistent imagery will help consumers link visuals to your brand, making them more likely to interact.

Mockups

Providing a visual representation of how you utilize the brand is key.  This is usually in the form of business cards, letterhead, apparel, and other swag. This gives anyone looking at your brand guideline a cohesive snapshot of how your company visually promotes itself in various ways.

The post Brand Guidelines 101 appeared first on Mad Men Marketing.

Step 1: Know Yourself

Before you choose a font, it’s important to have a solid understanding of your brand’s identity.

Every brand has a personality. Coming up with a few adjectives that describe your business’s character is a great place to start:

• Bold
• Helpful
• Caring
• Serious
• Adventurous
• Imaginative
• Youthful
• Playful
• Vibrant
• Energetic
• Reliable
• Whimsical
• Masculine
• Feminine
• Innovative
• Calm
• Luxurious
• Elegant
• Humorous
• Glamorous
• Healthy
• Old-Fashioned
• Kind
• Light-hearted
• Witty
• Tough
• Sexy
• Authoritative
• Quirky
• Smart

Step 2: Font Psychology

Fonts are broken up into different categories with different aesthetic traits. This is known as “Font Psychology.” Review each font classification and see which one fits your brand most appropriately.

• Serif: Classic, traditional, elegant
• Sans-Serif: Clean, modern, minimalistic
• Slab-Serif: Strong and adventurous
• Script: Chic and exclusive
• Handwritten: Creative and Informal
• Decorative: Unique and stylized

Step 3: Licensing

Not all fonts are free, so it’s important to figure out how you will source your fonts before making the final decision.

Free font resources: 

• Google Fonts
• Dafont
• Font Squirrel

These resources may be free, but free resources usually lack diversity in weight throughout the font family.

Paid font resources:

• Adobe fonts
• Envato Elements
• LinoType

Paid fonts give you more versatility with your designs in that they offer fonts that have a variety of weights (thin, book, normal, semi bold, bold, and black).

Step 4: Find a pairing

Now that we have identified our font classification, it’s time to mix and match. Having a secondary font option can help with visual hierarchy and diversify your brand’s look.

Always make sure to test your font pairings out in real situations to ensure they work well. Don’t forget to make sure your font licensing is covered in all implementations (websites, packaging, print, etc.)

The post Finding the Best Front for Your Brand appeared first on Mad Men Marketing.

But, in the digital age, one thing is for sure — by ignoring and/or underutilizing social media, you are only leaving money on the table. After all, social media has proven to be an effective and affordable means of enhancing your advertising methods, so why would you sit out on such a lucrative online opportunity?

And if you’re not convinced, allow us to explain the top three reasons you should be putting your online presence first:

#1 — To Strengthen Your Brand Identity

Today, social media is almost synonymous with some businesses’ brand identities. In particular, social media provides an outlet through which a company can visually express itself outside of its primary website — the likes of which potential customers may or may not be on.

What’s more, the visual aspect of your brand identity is crucial come time to move your audience to action. In fact, “customers are 6x more likely to purchase a product if the page includes pictures from social media,” as reported by Social Media Today.

Otherwise, social media is where you can truly create and convey your brand voice and tone.

Think of Wendy’s, for example. This fast-food chain is well-known for its social media antics on Twitter, specifically, where it garners attention through its sly sense of humor and relatability. Thanks to these posts, the fun, casual identity of the brand is further highlighted and, well, expected.

Thus, when done right, you can absolutely find the same level of continued success on these platforms.

#2 — To Reach Your Audience

Another reason social media is crucial in the success of your business? Because it’s likely to be where your audience is.

“Over the last two decades, [social media] has become one of the primary marketing channels,” as explained by Hubspot. “With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.”

Not only can you reach your audience by using paid ads and boosted posts on Facebook, Instagram, LinkedIn, and the like, but you can easily target your ideal demographic(s) directly. So, by using these built-in social advertising tools, you may further enhance the likelihood that your presence will prove memorable t the right people.

Additionally, when you foster a following built on trust and engagement online, you’re more likely to reap the benefits of user-generated content (UGC), which is essentially free promotional content that your customers make for you when they are pleased with your services or products.

And word of mouth on social media today can truly make a monumental difference, especially when a reported total of “66% of Facebook users visit a local business page at least once a week” as of this year.

#3 — To Enhance Your Overall Marketing Strategy

Did you know that, according to Sprout Social, “social media recently overtook paid search as an advertising channel, growing 25% [year-over-year] and exceeding $137 billion (just edging out search’s $135 billion)”?

In other words, there are so many more cogs in the marketing machine than mere billboards and Google ads. And social media only continues to grow in importance among them all.

Of course, you shouldn’t rely on one strategy alone to launch your business into the successful hands of new leads, which is why your strategy needs to be well-rounded. Social media plays into that strategy by bolstering your audience base and using it as a launching point through which you can…

• Use hyperlinks to increase your website traffic
• Encourage your audience to visit your pages on other platforms
• Cohesively tie in the themes of your ongoing  traditional marketing campaigns
• Repurpose television commercials and other graphic elements
• Sell your items online directly through the platforms themselves
• And more

That all being said, we understand that, depending on your experience with and ultimate goals for social media, getting online may come with a steep learning curve. Otherwise, you may simply lack the time to pursue yet another marketing avenue.

But that’s where Mad Men Marketing comes in.

In fact, our social media team comes equipped with the knowledge, skills, and overall expertise to keep up with the ever-changing tide of algorithms and digital trends. From generating effective paid social media ads to strategizing your organic social media plans for the future, we’ve got you covered!

So, are you ready to interact with your customers, rather than interrupt them?

Then it’s time to reach out to Mad Men Marketing! Get started today by calling our team at 904-355-1766. We look forward to delivering results that help you sustainably grow your business.

The post Top 3 Reasons You Need Social Media for Your Business appeared first on Mad Men Marketing.

In 1947, psychologist Carl Jung posed the theory that 12 essential characters exist in everyone’s unconscious mind, each one battling for dominance.  Since then, marketing experts have utilized this theory, stating that each brand fits into one of the 12 archetypes or “characters.”

These characters are all based on universal patterns of behavior that everyone can instinctively relate to. The following human desires each match with a specific character or “archetype”:

• Power = The Magician
• Mastery = The Hero
• Liberation = The Outlaw
• Freedom = The Explorer
• Understanding = The Sage
• Safety = The Innocent
• Intimacy = The Lover
• Enjoyment = The Jester
• Belonging = The Everyman
• Innovation = The Creator
• Control = The Ruler
• Service = The Caregiver

The Outlaw

The outlaw archetype tends to be disruptive, rebellious, and combative. This is the type of brand that attracts people who like to live life on the edge, encouraging revolution and empowerment. Harley Davidson motors is a great example of an Outlaw.

Related Industries: Automobiles, Tools, & Apparel

The Magician

The Magician is a reassuring archetype that wants to make your dreams come true. They want their customers to feel like anything can happen and that one is only limited by their imagination. A perfect example of this would be Disney.

Related Industries: Entertainment, Health & Wellness, Cosmetics

The Hero

The Hero archetype is honest and brave. They have the determination and desire to make the world a better place. Businesses like Nike and FedEx lean towards the Hero archetype due to their motivation to prove their worth.

Related Industries: Sportswear, Outdoor Equipment, Trade Services

The Lover

The Lover archetype can be sensual and soothing, seeking pleasure from the experience of intimacy. Some brands that relate to this are Victoria’s Secret and Chanel.

Related Industries: Cosmetics, Wine, Food, Travel

The Jester

The Jester archetype is the playful, fun-loving optimist. The Jester is all about living life in the moment and ensuring that the people they surround themselves with are as happy as they are. Some great examples of companies that utilize this persona are M&Ms, Old Spice, and Dollar Shave Club.

Related Industries: Beer/Liquor, Child Services

The Everyman

The Everyman archetype is authentically humble and friendly. They don’t like to stand out from the crowd, so they seamlessly blend in to society. They tend to be very positive due to their need to fit into a group. Target and Ikea are both great examples of brands that fall under the Everyman category.

Related Industries: Foods, Home & Family Life, Apparel, Automobile

The Caregiver

The Caregiver archetype has a warm and caring personality. They are often thought of as maternity figures due to their need to protect others. Toms and UNICEF both have brands that make them perfect caregivers.

Related Industries: Elder Care, Non-Profits, Hospitals, Education

The Ruler

The Ruler archetype has a very refined and commanding presence.  Above everything else, the ruler needs control.   They can be considered intimated at times due to their authoritative actions.  These brands consider themselves to be the best of the best and want their customers to feel the same way. Mercedes-Benz and Rolex are both obvious Rulers in their industry.

Related Industries: Luxury Automotive, Watch Manufacturers, Hotels,  Formal wear

The Creator

The Creator Architype tends to be provocative and inspirational, always wanting to create something incredible.  Imagination and creative expression are two things they value the most. Lego, Apple, and Adobe are all great examples of creator brands.

Related Industries: Arts, Design, IT, Marketing, Writing

The Innocent

The Innocent archetype is always humble and honest. They have a positive view of life due to their inherent optimism. Companies like Dove and Aveeno would be considered Innocent brands.

Related Industries: Beauty & Skin products, Fresh Food, Cleaning Supplies

The Sage

The Sage archetype is knowledgeable and understanding. They seek truth above all else and want to share their knowledge with the world. Examples of sage-like bands would be Google and the University of Oxford.

Related Industries: Media & News, Schools & Universities, Educational Businesses, Search Engines

The Explorer

The Explorer Archetype is exciting and fearless. They have very daring personalities and don’t like to be pinned down. They love to push themselves out of their comfort zones and are on a constant road of discovery. Patagonia, North Face, and Jeep are all true Explorer brands to the core.

Related Industries: Extreme Sports, Outdoor equipment, Automotive, Travel

You may be wondering if your archetype is that of your customer or that of your brand, and the simple answer is both. Archetypes represent all personalities.  First, we must figure out your customers’ personalities and then tailor your brand to the archetype that is most attractive to your customer base. Define your character and begin your story!

The post Brand Archetypes 101 appeared first on Mad Men Marketing.