But, in the digital age, one thing is for sure — by ignoring and/or underutilizing social media, you are only leaving money on the table. After all, social media has proven to be an effective and affordable means of enhancing your advertising methods, so why would you sit out on such a lucrative online opportunity?

And if you’re not convinced, allow us to explain the top three reasons you should be putting your online presence first:

#1 — To Strengthen Your Brand Identity

Today, social media is almost synonymous with some businesses’ brand identities. In particular, social media provides an outlet through which a company can visually express itself outside of its primary website — the likes of which potential customers may or may not be on.

What’s more, the visual aspect of your brand identity is crucial come time to move your audience to action. In fact, “customers are 6x more likely to purchase a product if the page includes pictures from social media,” as reported by Social Media Today.

Otherwise, social media is where you can truly create and convey your brand voice and tone.

Think of Wendy’s, for example. This fast-food chain is well-known for its social media antics on Twitter, specifically, where it garners attention through its sly sense of humor and relatability. Thanks to these posts, the fun, casual identity of the brand is further highlighted and, well, expected.

Thus, when done right, you can absolutely find the same level of continued success on these platforms.

#2 — To Reach Your Audience

Another reason social media is crucial in the success of your business? Because it’s likely to be where your audience is.

“Over the last two decades, [social media] has become one of the primary marketing channels,” as explained by Hubspot. “With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.”

Not only can you reach your audience by using paid ads and boosted posts on Facebook, Instagram, LinkedIn, and the like, but you can easily target your ideal demographic(s) directly. So, by using these built-in social advertising tools, you may further enhance the likelihood that your presence will prove memorable t the right people.

Additionally, when you foster a following built on trust and engagement online, you’re more likely to reap the benefits of user-generated content (UGC), which is essentially free promotional content that your customers make for you when they are pleased with your services or products.

And word of mouth on social media today can truly make a monumental difference, especially when a reported total of “66% of Facebook users visit a local business page at least once a week” as of this year.

#3 — To Enhance Your Overall Marketing Strategy

Did you know that, according to Sprout Social, “social media recently overtook paid search as an advertising channel, growing 25% [year-over-year] and exceeding $137 billion (just edging out search’s $135 billion)”?

In other words, there are so many more cogs in the marketing machine than mere billboards and Google ads. And social media only continues to grow in importance among them all.

Of course, you shouldn’t rely on one strategy alone to launch your business into the successful hands of new leads, which is why your strategy needs to be well-rounded. Social media plays into that strategy by bolstering your audience base and using it as a launching point through which you can…

• Use hyperlinks to increase your website traffic
• Encourage your audience to visit your pages on other platforms
• Cohesively tie in the themes of your ongoing  traditional marketing campaigns
• Repurpose television commercials and other graphic elements
• Sell your items online directly through the platforms themselves
• And more

That all being said, we understand that, depending on your experience with and ultimate goals for social media, getting online may come with a steep learning curve. Otherwise, you may simply lack the time to pursue yet another marketing avenue.

But that’s where Mad Men Marketing comes in.

In fact, our social media team comes equipped with the knowledge, skills, and overall expertise to keep up with the ever-changing tide of algorithms and digital trends. From generating effective paid social media ads to strategizing your organic social media plans for the future, we’ve got you covered!

So, are you ready to interact with your customers, rather than interrupt them?

Then it’s time to reach out to Mad Men Marketing! Get started today by calling our team at 904-355-1766. We look forward to delivering results that help you sustainably grow your business.

The post Top 3 Reasons You Need Social Media for Your Business appeared first on Mad Men Marketing.

But while design is one of the most aesthetically effective means of capturing an audience’s waning attention, you can’t discredit the power of storytelling and excellent copywriting altogether.

Here are our top three reasons why:

It Generates Influence

Perhaps a picture is worth a thousand words, but what is a social media post without its controversial caption?

What is a billboard without the few bold-print words that drive the brand’s story home with just a passing glance?

What is a beer commercial without the witty quips and jokes that actually manage to pull a chuckle from you?

In essence, how much emotional power are you relinquishing by not backing your brand image with creative copy?

“One of the most powerful things a copywriter can do is break down a reader’s guard with an unexpected approach,” Hubspot explains. “Every story has a myriad of angles — [their] job as a copywriter is to find the one that resonates.”

Visual imagery is integral within advertising but, without the right words to back it up, you’re losing out… on both impact and ROI.

It’s the Language of Audience Engagement

Particularly in a world that is becoming increasingly dependent upon digital interaction, your business’s success isn’t just about the leads that walk through the brick-and-mortar door — it’s also about the reputation you garner online through engagement.

Think about it: The nature of the feedback found in comment sections and reviews are capable of making or breaking some brands, as word of mouth is a powerful tool in the modern day and age. (Hello, earned media.)

Additionally, how you react to those messages — either in a DM or comment or through a larger, responsive campaign — contributes to this ongoing relationship between you and the consumer.

Thus, crafting copy that is specifically designed to appeal to your target audience through every step of the buyer’s journey is integral to your overall advertising strategy.

“In order to create copy that inspires … agency executives must conduct extensive research on how to craft a message that will resonate most,” according to Forbes. “This could range from creating buyer personas to determine the attitudes of those to whom the copy is catered, or speaking with emotion to build a deeper bond between company and consumer.”

It’s Your Brand and Your Story

When it comes to your specific brand, it’s worth asking: Who are you? And how do you want to be perceived by your audience and potential customers?

After all, it’s not all about buzzwords; rather, it’s about how you use both tone and voice to effectively communicate over time.

When you’re building your brand, you want to aim for authenticity and use the language that will best invoke your values and/or message. What’s more, you want that language to remain consistent across different platforms and copywriting mediums, thereby making you recognizable to consumers.

With “bad” or inconsistent copywriting, you might seem ingenuine or unfamiliar to your existing audience in new spaces. Worse, new customers might misinterpret your message, thereby feeling skeptical, let down, or as though they’ve been fed false promises through your use of language.

This is all to say, when an audience knows you, they can trust you and become repeat customers in the future. And the best way to be known? Is with strategic copywriting that is dedicated to consistent and comprehensive brand communication.

But if you don’t know where to begin crafting the right copy for your brand, don’t worry — Mad Men Marketing has got you covered!

Our research-driven agency consists of digital strategists and creative copywriting wordsmiths who specialize in optimizing your brand’s presence, be it online, through print collateral, or other traditional means of advertisement.

After all, we believe your copy should help you interact with your audience, not interrupt them.

So, are you ready to interact? If so, reach out to Mad Men Marketing today by calling 904-355-1766! We can help you grow your business through the innovative application of copywriting. You have our word.

The post Top Reasons Why Great Copywriting Matters in Advertising appeared first on Mad Men Marketing.