This Fall, Fox One is set to become the newest heavyweight in the streaming television landscape—bringing premium content, a built-in audience from the Fox brand, and a fresh advertising opportunity for brands ready to take advantage of it.

At Mad Men Marketing, we’ve been ahead of the curve in streaming TV advertising for years. As Fox One rolls out in Fall 2025, we’re already helping businesses like yours craft effective, data-driven campaigns to dominate this new platform from day one.

Why Fox One Matters for Your Brand

Fox One isn’t just another streaming service. It’s backed by the trusted Fox network, known for hit shows, live sports, and a loyal viewer base. That means:

• High viewer engagement

• Target-rich environments for ads

• Premium content inventory

• Cross-platform reach (TV, mobile, desktop, and CTV apps)

With CTV (connected TV) ad spend expected to surpass $40 billion by the end of 2025, Fox One is arriving at exactly the right time for brands looking to scale.

Mad Men Marketing: Streaming TV Is in Our DNA

We don’t just “do streaming.” We live and breathe OTT/CTV advertising. When you work with Mad Men Marketing, you’re partnering with a team that:

• Has hands-on experience with top-tier streaming platforms

• Builds custom audience targeting strategies using first- and third-party data

• Designs high-impact creative that fits the platform and the moment

• Delivers full-funnel attribution so you know what’s working—and what’s not

And now, with Fox One entering the market, we’re unlocking new inventory and new possibilities for our clients across every vertical.

What Sets Us Apart?

Early Access & Beta Opportunities
We stay ahead of the pack by cultivating direct relationships with streaming platforms—giving our clients first-mover advantages like early ad placement access and exclusive beta inventory on emerging platforms like Fox One.

Hyperlocal & National Reach
Whether you’re a local business or a national brand, we fine-tune campaigns to reach your exact audience with granular geographic targeting and real-time campaign optimization.

Transparent Results
Our proprietary dashboard gives you real-time reporting across devices, letting you measure true ROI—not just impressions.

Ready to Dominate Fox One? Let’s Talk.

The launch of Fox One marks a massive opportunity—but only for brands that move early and partner smart. At Mad Men Marketing, we’re already helping clients plan, buy, and optimize streaming campaigns for this exciting platform.

If you’re looking for a proven streaming TV advertising agency that understands how to make your brand shine on Fox One, you’re in the right place.

The post Why Mad Men Marketing Is Your Go-To Partner for Advertising on Fox One appeared first on Mad Men Marketing.

In today’s evolving advertising landscape, choosing the right platform can significantly impact your brand’s success. With traditional broadcast television competing against newer streaming platforms like Paramount Plus, it’s essential to understand which medium offers greater advantages for your marketing goals.

At Mad Men Marketing, we frequently advise clients about effective advertising strategies tailored to modern audiences. In this article, we outline key benefits of advertising on Paramount Plus compared to traditional broadcast television.

Targeted Audience Reach

Paramount Plus:

Advertising on Paramount Plus offers powerful targeting options, allowing brands to reach specific demographics based on interests, viewing habits, and content preferences. This tailored approach ensures your message resonates directly with your ideal audience, enhancing ad effectiveness and ROI. You can also view analytics about your ads in real-time. Paramount Plus even has a pixel you can add to your website to track a desired action.

Broadcast Television:

Traditional broadcast television typically provides a broad, less targeted audience. While beneficial for mass-market awareness, it doesn’t offer precise demographic targeting, potentially leading to less efficient use of advertising budgets. This is especially notable when you have a business with a single location in a specific area of town that wouldn’t benefit from the reach of a large geographic DMA.

Higher Viewer Engagement

Paramount Plus:

Viewers on Paramount Plus are actively selecting their content, making them more engaged with what they watch—and consequently, with the advertisements they see. Ads within streaming services are often shorter and less intrusive, making viewers less likely to tune them out.

Broadcast Television:

Broadcast TV ads often interrupt programming, leading to lower viewer engagement. Audiences typically utilize commercial breaks for other activities, decreasing ad recall and overall effectiveness.

Precise Analytics and Measurement

Paramount Plus:

Advertising on streaming platforms like Paramount Plus provides detailed analytics such as viewer impressions, demographic insights, ad completion rates, and engagement metrics. This rich data helps brands optimize their campaigns in real-time, improving performance continuously.

Broadcast Television:

Traditional TV ads rely on broader, less granular ratings systems. While useful, these ratings offer limited immediate insight into campaign performance, viewer engagement, or detailed demographic data, making precise optimization more challenging.

Flexibility and Cost Efficiency

Paramount Plus:

Digital streaming platforms offer flexible advertising packages with customizable budgets, campaign lengths, and ad placements. Brands can start, pause, or adjust their campaigns quickly to respond to performance data or market conditions, ensuring maximum budget efficiency.

Broadcast Television:

Advertising on broadcast television typically requires larger budgets, longer lead times, and fixed schedules. There’s less room to make rapid adjustments, potentially leading to less efficient use of advertising spend.

Growing and Diverse Audiences

Paramount Plus:

Streaming services like Paramount Plus are rapidly growing their user base, capturing diverse audiences across all demographics. The rise of cord-cutting means more consumers are adopting streaming platforms, presenting advertisers with significant new growth opportunities.

Broadcast Television:

While still reaching broad audiences, broadcast television faces declining viewership among younger demographics who increasingly prefer digital and streaming platforms. Advertisers targeting younger or tech-savvy consumers may miss key opportunities by relying solely on broadcast television.

Less Ad Clutter, Greater Visibility

Paramount Plus:

Paramount Plus generally offers limited commercial breaks, meaning fewer ads competing for viewer attention. This reduced clutter ensures your advertisements stand out, leading to greater visibility and brand recall.

Broadcast Television:

Commercial breaks on broadcast TV can be lengthy and crowded, making it challenging for individual ads to capture viewer attention. Increased clutter decreases overall ad visibility and effectiveness.

Final Thoughts: Paramount Plus or Broadcast TV?

When considering advertising strategies, it’s clear that Paramount Plus offers significant advantages over traditional broadcast television, especially regarding targeted reach, viewer engagement, precise analytics, budget flexibility, and reduced ad clutter.

Mad Men Marketing can help your brand navigate this landscape effectively. Our expert media planners will develop tailored campaigns designed for maximum impact on platforms like Paramount Plus.

Ready to elevate your advertising strategy with Paramount Plus? Contact Mad Men Marketing today to get started.

The post Paramount+ vs Broadcast appeared first on Mad Men Marketing.

Pre-Production: Laying the Groundwork for Success

Before any camera is switched on, thorough planning is essential. Pre-production is the phase where the blueprint for the video is created. Here’s what it entails:

• Concept Development: Every great video starts with a strong concept. This is where we brainstorm and develop creative ideas that align with your brand message, target audience, and campaign goals. Whether it’s a product demo, a story-driven ad, or a behind-the-scenes feature, the concept isn’t just driving the process; it’s the foundation for everything else.
• Scriptwriting: Once the concept is solidified, we craft a script that outlines the narrative, key messages, dialogue, and pacing. The script serves as the backbone of the video, providing clarity and direction.
• Storyboarding: Storyboards are visual representations of each shot. These sketches guide the camera angles, transitions, and scenes, ensuring everyone is on the same page about the video’s flow.
• Casting & Talent Selection: Depending on the project, casting might involve finding the perfect actors, voice-over artists, or even featuring real employees. We seek talent that authentically represents the brand in order to best resonate with your target audience.
• Location Scouting & Permits: We identify the ideal filming locations—whether it’s on-site at your business, in-studio, or in a scenic outdoor space—and handle any necessary permits or permissions.
• Equipment & Crew Coordination: Every successful shoot requires the right tools. We determine the necessary equipment—cameras, lighting, sound gear—and assemble a skilled crew, ranging from video directors, audio engineers, and post-production experts who will be putting together the final product.

Production: Bringing the Vision to Life

This is the “lights, camera, action” phase—the moment when all of our careful planning comes together in a live shoot. Production involves:

• Setup: Our team arrives beforehand to set up the equipment, including cameras, lighting rigs, audio recording devices, and props as needed. The setup ensures that every shot looks and sounds its best.
• Directing the Shoot: The director and crew guide the talent, capturing scenes based on the storyboard and script. We monitor lighting, sound, framing, and pacing to ensure we’re achieving the desired visual and emotional impact while remaining true to the over-arching concept.
• Multiple Takes & Adjustments: Perfection often requires multiple takes. We adjust lighting, angles, and performances to capture the best possible footage. Flexibility and creativity are key in this stage.
• On-the-Fly Problem Solving: No shoot is without surprises. Our experienced crew handles unexpected challenges, from weather changes & technical issues to last-minute staffing needs, ensuring we stay on track.

Post-Production: Crafting the Final Masterpiece

Once filming wraps, post-production begins. This is where we transform the raw footage into a cohesive, polished video. Key steps include:

• Editing: Our editors review and select the best takes, cut and sequence footage, and assemble an initial rough draft of the video. They fine-tune pacing, transitions, and overall structure to achieve the desired narrative flow.
• Sound Design & Audio Mixing: Clear, high-quality audio is crucial. We mix dialogue, add sound effects as needed, and integrate background music that complements the tone and emotion of the video.
• Visual Effects (VFX) & Graphics: If needed, we add visual effects, motion graphics, text overlays, or animations to enhance visual appeal and convey key information.
• Color Correction & Grading: We adjust the color balance, contrast, and saturation of the footage to create a consistent and professional look that matches your brand aesthetic.
• Revisions & Client Feedback: We collaborate with you to review the initial cut and make any requested changes. This iterative process ensures the final product meets your vision and campaign objectives.
• Final Delivery & Formats: Once approved, we export the video in the necessary formats, optimized for its intended platforms—whether it’s for social media, web, TV, or events.

Conclusion: A Winning Video Strategy

Creating an effective video involves creativity, technical expertise, and a clear strategy. Our team is dedicated to delivering videos that captivate audiences, elevate your brand, and drive results. Every step is handled with precision and care, from concept to final cut. Ready to bring your brand’s story to life? Contact us to get started on your next video masterpiece!

The post Lights, Camera, Action! What Goes Into a Video Shoot at Mad Men Marketing appeared first on Mad Men Marketing.

Here’s a breakdown of what sets these two platforms apart:

1. Ad-Supported vs. Ad-Free

One of the most significant differences between Hulu and Amazon Prime Video is their business models. Hulu offers ad-supported tiers, meaning viewers can access content at a lower subscription cost in exchange for watching ads. This creates a clear opportunity for us to reach a captive audience through targeted ads.

Amazon Prime Video, on the other hand, is largely ad-free for its Prime members, though this has begun to change. Advertisers can still get in front of viewers by using Amazon Freevee (formerly IMDb TV), which offers ad-supported streaming. In addition, Amazon’s ecosystem allows for ads across other platforms, such as their e-commerce site and Fire TV, providing more avenues to reach your audience.

2. Audience Targeting Capabilities

Hulu is known for its powerful targeting options. We can use first-party data along with demographic targeting options such as age, location, interests, and viewing habits. With Hulu’s connection to Disney’s audience data, we can create hyper-targeted campaigns that speak directly to the viewers you want to reach.

Amazon Prime Video takes a different approach, leveraging data from its e-commerce platform. This means we can target users based on their purchasing behavior and search history, making it possible to deliver personalized ads to consumers who are already primed for conversion.

3. Types of Ad Formats

Hulu offers several ad formats to engage viewers. These include traditional video ads, interactive ads where viewers can take direct action, and pause ads that appear when a user pauses their content. These formats allow us to get creative and interact with viewers in a more dynamic way.

Amazon Prime Video (through Freevee or Fire TV) also offers video ads, but Amazon’s strength lies in programmatic advertising and seamless integration across its platforms. This can include sponsored product ads and display ads on the Amazon site, allowing us to run cross-channel campaigns that follow the consumer journey.

4. Pricing Models

Hulu generally operates on a cost-per-thousand-impressions (CPM) model, making it accessible for businesses of various sizes. Whether you’re a small local business or a national brand, Hulu’s pricing structure allows us to create campaigns that fit your budget.

Amazon Prime Video’s ad offerings, particularly through Freevee or Fire TV, usually follow either a cost-per-click (CPC) or CPM model, depending on the campaign type. Amazon’s data-driven approach also allows us to tie campaigns directly to measurable outcomes, such as product sales or website visits, giving us a clear picture of return on investment. It is worth noting that Amazon’s minimum spend per month is vastly higher than Hulu’s. 

5. Viewer Engagement

Hulu has a natural advantage when it comes to viewer engagement because viewers expect ads in their viewing experience. This means your ad is more likely to be watched all the way through. Hulu also boasts strong viewer retention rates, helping ensure your message gets through.

Amazon Prime Video, meanwhile, caters to an audience that prefers an ad-free experience. However, when using Freevee or other ad-supported Amazon services, engagement is comparable to Hulu. Moreover, Amazon’s ability to link ad performance directly to e-commerce outcomes makes it a great option for campaigns with a clear call to action.

Which Platform is Right for Your Business?

Both Hulu and Amazon Prime Video offer unique advantages for advertisers. Hulu’s robust targeting and ad formats make it perfect for brand awareness and storytelling campaigns, while Amazon’s data-driven approach and integration across e-commerce provide an edge for businesses focused on direct conversions.

We can help you determine which platform best aligns with your goals and audience. Whether you’re looking to leverage Hulu’s video storytelling or tap into Amazon’s powerful data, we’ll work with you to create an effective and engaging campaign.

Ready to elevate your advertising strategy on Hulu or Amazon Prime Video? Contact us today, and let’s get started!

The post What is the Difference Between Hulu and Amazon Prime Video for Advertising? appeared first on Mad Men Marketing.

Pre-Production: The Blueprint for Success

Concept Development

1. Originality: Your idea should be fresh and captivating. It could be a new perspective on a common theme or a story never told before. The uniqueness of your concept can set your video apart in a big way, though this also presents the biggest danger of getting bogged down in conceptualizing your project.
2. Research: Investigate your theme, subject matter, and audience. Understanding what has been done and what resonates with your intended audience can help refine your concept. Focus on the purpose of your video project, and how that purpose can best be brought to life.

Scriptwriting

1. Narrative Structure: A strong, clear structure that audiences can follow is crucial. Whether you’re telling a linear story or something more avant-garde, the sequence of events should build to a satisfying conclusion, regardless of the overall length and depth of the project.
2. Character Development: Relatable and well-developed characters can significantly impact your video’s effectiveness. Even if it’s a short video, viewers should be able to connect with what’s on screen, including the characters.

Storyboarding and Planning

1. Visualization: Storyboards are a great tool for visualizing scenes before filming. They can help save time and resources during production and are essential for planning shots, angles, and the overall look of the video. 
2. Logistics: Schedule shoots, scout locations, and secure permits if necessary. Meticulous planning in this stage can prevent costly mistakes, delays, or reshoots.

Production: Bringing Your Vision to Life

Cinematography

1. Visual Style: The choice of camera angles, movement, and composition all contribute to the storytelling. Your visual style should complement the narrative, mood of the video.
2. Lighting: Good lighting can enhance the atmosphere, depth, and emotion of your scenes. Whether you’re using natural light or studio setups, lighting should be carefully planned to support the visual tone.

Direction

1. Performance: Directing actors involves guiding them to convey the story’s emotions and characters authentically. Even in non-fiction videos, the way subjects are presented and interviewed can make a big difference.
2. Pacing: The rhythm of the video is key to keeping the audience engaged. Pacing involves the duration of scenes, the timing of dialogue, and the flow of the narrative.

Post-Production: Polishing Your Masterpiece

Editing

1. Cohesion: Editing is where your video truly comes together. It’s about choosing the right takes, cutting scenes together smoothly, and ensuring the story flows both logically and seamlessly.
2. Effects and Color Grading: Visual effects and color grading can enhance the mood, emphasize key moments, and correct any inconsistencies in the footage.

Sound Design

1. Music and Sound Effects: The right soundtrack and sound effects can profoundly affect the video’s impact. They should underscore the narrative and evoke the intended emotions.
2. Dialogue: Clean, clear dialogue is crucial. Post-production is the time to address any audio issues, add voiceovers, or incorporate ADR (automated dialogue replacement) if needed.

Distribution and Promotion: Sharing Your Story

Targeted Submission

1. Choose the right platforms and festivals that best fit your video’s genre and style. Tailoring your submissions can increase your chances of recognition.

Marketing

1. Promote your video using social media, press releases, and networking. Creating a buzz around your project can attract viewers and judges alike.

Creating an award-winning video is an ambitious endeavor that demands passion, creativity, and attention to detail. It’s a collaborative effort that blends art and science, storytelling and technique. While the journey can be challenging, the reward of crafting a video that resonates with audiences and earns accolades is incomparable. Remember, each project is a learning opportunity, pushing you closer to that next award-winning creation.

Ready to Elevate Your Brand’s Story?

At Mad Men Marketing, we specialize in turning your visions into captivating, award-worthy videos. Let’s craft a narrative that resonates with your audience and sets your brand apart.

Join forces with us for your next project! Contact us or give us a call at 904-355-1766 today & start crafting the legendary brand stories that your business deserves.

The post How To Create An Award-Winning Video appeared first on Mad Men Marketing.

We’re going to delve into the factors that can affect video production costs, campaign planning, and overall marketing strategy.

Pre-Production Expenses

Concept Development and Scriptwriting

The first step in any video production is concept development and scriptwriting. This stage sets the foundation for your video and involves brainstorming sessions, scriptwriting, and storyboard creation. Depending on the complexity of the concept and the length of the video, costs can vary significantly.

Location Scouting and Permits

If your video requires shooting at external locations, scouting and securing these locations, along with necessary permits, can add to the cost. Some locations are free, while others may charge a fee. This is important to research and hammer out from the beginning, as a mistake at this stage can increase costs, time, and complexity.

Production Costs

Equipment and Crew

The quality of your video largely depends on the equipment used and the expertise of the crew. High-definition cameras, lighting, sound equipment, and drones for aerial shots can increase production value but also the cost. Additionally, hiring a professional crew including a director, cameraperson, sound technicians, and other specialists is a significant expense depending on your vision.

Talent Fees

If your video features actors, models, or presenters, their fees will contribute to the overall cost. The rates can vary widely based on the talent’s experience and the demands of the role, and it is best to select a variety of people to protect against an unexpected cancellation.

Location Costs

Shooting on location may involve rental fees, especially if you need to close a business for the day or require a specialized setting.

Post-Production Expenses

Editing

The post-production phase, which includes editing, is crucial for crafting the final product. This process can be time-consuming and requires skilled editors to ensure the video flows smoothly, aligns with the script, and includes any necessary effects or graphics.

Sound Design and Music Licensing

Background music, sound effects, and voice-over work are essential components that enhance the video’s impact. Licensing music and hiring voice-over artists add to the cost, but they are vital for a professional finish.

Graphics and Animations

Depending on the video’s style, adding graphics or animations can significantly enhance its appeal. These elements, however, require specialized skills and software, which may come at an added cost from the professionals you’ve hired to produce your video.

Miscellaneous Costs

Marketing and Distribution

Once your video is ready, it needs to reach your target audience. Costs associated with marketing and distribution channels should not be overlooked. Whether it’s for social media, television, or internal channels, each platform may involve different costs, ranging from free, to potentially hundreds or thousands of dollars depending on your desired campaign.

How Much Should You Budget?

The cost of producing a commercial or an internal marketing video can range widely, from a few hundred dollars for a simple in-house production designed for your business’s workforce, to thousands of dollars for high-end commercials produced by top agencies. Generally, businesses should consider their marketing objectives, target audience, and the message they wish to convey when budgeting for video production. A well-planned video can yield a significant return on investment, making it a worthwhile expenditure.

In conclusion, understanding the various elements that contribute to video production costs can help businesses plan effectively and make informed decisions. While quality video production is not cheap, it’s an invaluable tool in today’s visually driven market.

In search of the perfect video production crew to work with you on any and all campaigns? Visit our website or give us a call at 904-355-1766 today!

The post Understanding the Cost of Video Production for Commercials and Internal Marketing Videos appeared first on Mad Men Marketing.

But what exactly is a hype video, and how can it help in selling your product or service? Let’s dig in!

The Power of Hype Videos in Marketing

Hype videos are short, dynamic videos designed to generate excitement and anticipation for a product or service. They are more than just advertisements; they are a storytelling medium that combines interesting visuals, compelling narratives, and, often, an emotive soundtrack to create a buzz around the offer being presented.

1. Creating an Emotional Connection

As emotional beings, we often make purchasing decisions based on how a product or service makes us feel. A well-crafted hype video taps into these emotions, creating a connection between the brand and the audience. Whether through excitement, joy, inspiration, or even nostalgia, an effective hype video speaks directly to the hearts of its viewers.

2. Showcasing Your Product in Action

Hype videos provide the perfect platform to showcase your product or service in action. Unlike static images or text, a video can demonstrate the functionality, features, and benefits of what you’re offering in a dynamic and engaging way. This not only informs potential customers but also helps in building trust & authenticity.

3. Increasing Brand Visibility and Reach

In the age of social media, engaging, shareable content is king. Hype videos, with their high-energy and engaging content, are more likely to be shared across social platforms, thereby increasing your brand’s visibility, awareness, and organic reach. A viral hype video can put your product in front of millions of potential customers with minimal cost to yourself and your business.

4. Standing Out from the Competition

In a crowded market, differentiation is key. A creative and well-produced hype video can set your product or service apart from your competitors, allowing for an opportunity to highlight what makes your offering unique and why it’s the best choice for your customers.

5. Driving Action and Conversion

The ultimate goal of any marketing effort is to drive action – be it visits to your website, inquiries about your service, or direct sales. A compelling hype video not only raises awareness but also encourages viewers to take the next step. By including a clear call to action, your hype video can significantly increase conversion rates in ways that are interactive and not intrusive.

Conclusion

A hype video is a powerful tool in your marketing arsenal. It can create emotional connections, showcase your product, enhance brand visibility, differentiate you from competitors, and drive conversions. In a digital world where attention is the most valuable currency, a well-made hype video can be just what you need to elevate your product or service above the noise.

Remember, the key to a successful hype video is understanding your audience, crafting a compelling narrative, and maintaining high production quality. With these elements in place, your hype video can be an influential factor in boosting your sales and growing your brand.

Want to get HYPED? Give us a call at 904-355-1766 or contact us today!

The post How Can a Hype Video Help You Sell Your Product or Service? appeared first on Mad Men Marketing.

What is a 360-Degree Video Tour?

A 360-degree video tour is a virtual experience that allows viewers to explore a physical space as if they were actually there. Often created using a combination of panoramic photography and video, these tours create an immersive environment where viewers can inspect the space in every direction. This enables businesses to showcase their premises, products, and services in a comprehensive and interactive manner.

How Does It Work?

To create a 360-degree video tour, a series of panoramic images or videos are stitched together. This process creates a spherical representation of the space. When viewers watch the tour on a compatible device, they can control their perspective by moving their device or dragging their mouse, giving them the feeling of being at the center of the scene.

Why It’s Important for Your Small Business:

• Enhanced Customer Engagement:
  • Immersive Experience: Unlike traditional videos, 360-degree tours engage customers by providing a realistic and immersive experience.
  • Interactive Element: Viewers are not just passive observers; they interact with the content, leading to even higher engagement.
• Competitive Edge:
  • Stand Out: In a crowded market, offering a 360-degree tour can differentiate your business from competitors.
  • Technological Savvy: 360-degree tours show that your business is forward-thinking and unafraid of new and emerging technologies.
• Increased Accessibility:
  • Remote Access: Customers can explore your space from anywhere in the world, breaking down geographical barriers.
  • Convenience: It’s accessible 24/7, allowing customers to visit your virtual space whenever they’d like.
• Boosts Marketing Efforts:
  • Shareable Content: 360-degree tours are unique and shareable, enhancing your digital marketing strategy by allowing for an experience unlike others in your industry.
  • Social Media Integration: These tours can be integrated into your social media presence, increasing your online presence & overall brand awareness.
• Builds Trust and Transparency:
  • Realistic View: Showcases your business’s space and builds trust among potential customers.
  • Transparency: 360-degree tours provide an honest look at what customers can expect if they choose to visit your business, reducing overall uncertainty.
• Cost-Effective:
  • Long-Term Asset: Once created, the tour can be used repeatedly without additional costs and can be recreated just as easily should locations change.
  • Reduces Physical Visits: It can cut down on the time and resources spent on in-person tours.
  • Overhead Opportunities: These tours can even help to reduce the amount of employees needed on any given shift.
• Analytics and Insights:
  • Viewer Data: You can gather valuable data on viewer interactions and preferences, helping to tailor future business strategies.

The integration of a 360-degree video tour into your marketing strategy is more than technological advancement; it’s a gateway to creating deeper connections with your audience within their own homes. It provides a unique and engaging way to showcase your small business, elevating customer experience while providing a unique, competitive edge. As technology continues to evolve, staying ahead of the curve is crucial, and a 360-degree video tour is a step in that direction.

Ready to revolutionize your customer engagement with a 360-degree video tour and more? Contact us to explore how this innovative tool can transform your small business today!

The post Unlocking New Dimensions: The Power of 360-Degree Video Tours for Your Small Business appeared first on Mad Men Marketing.

In this blog post, we will discuss five key tips for successful video production on social media platforms. And by following these best practices, you can ensure that your videos are up to industry standards — as well as your audience’s expectations. So let’s get started!

#1 — Proper Timing

In today’s world of technology, it is important for video production teams to be mindful of time lengths when creating social media content. Limited attention spans mean that viewers are less likely to stay engaged with content that runs too long.

Recent studies have found that shorter videos tend to perform better on social media platforms, with the ideal length varying from platform to platform. For example, YouTube videos typically perform best with videos that are around two minutes long, according to Hootsuite, while Instagram reels can be as short as 15 seconds and perform well so long as they fall under one minute.

#2 — Aspect Ratios and Platforms

When it comes to aspect ratios, video production teams or content creators should also be aware of the differences between vertical and horizontal formats.

Specifically, vertical videos are best suited for social platforms such as Reels and TikTok, which feature content specifically designed for mobile devices. Horizontal videos are better suited for more traditional platforms such as YouTube and Facebook, which feature content optimized for computers and other larger screens.

#3 — Appropriate Lighting

Lighting is an essential part of any video production. When shooting on location, it is important to ensure that your subject is well-lit and not backlit, otherwise their features — and the quality of your focus — will be obscured in shadows.

A good way to prevent this is by using a ring light, which produces soft and even lighting that helps bring out the details of your subject’s face. Additionally, you should try to keep your lighting setup consistent throughout the entire production.

#4 — Sound Recording

Sound is an integral part of any video production and it should be considered just as carefully as lighting and aspect ratios. Quality sound design can make even the simplest video come alive, while poor sound can make even the best video seem amateurish and unprofessional.

Remember: When recording audio for a project, it is important to use a high-quality microphone that is able to capture a wide range of frequencies. Additionally, it is also important to ensure that your audio levels are balanced correctly and not too loud or too quiet.

#5 — Filters and Edits

The use of filters and color/lighting correction can be important tools in video production for social media. Filters can be used to enhance the look and feel of a video, creating a more engaging experience for viewers. Additionally, color correction is crucial for ensuring that colors look consistent across all devices, creating a more professional appearance.

“There are a lot of tools within apps like Instagram to edit videos, but also I’ve come to realize Google Photos has some really great editing tools,” recommends Tamara Dileo, the Director of Production with Mad Men Marketing. “But it’s also important not to overdo it with the filters unless it’s a deliberate style choice.”

Honorable Mention — The Right Music

When it comes to picking the right music for a Reel or TikTok, it’s important to match the tone of the video. Music can be used to evoke emotion and create a mood that resonates with viewers. Depending on the type of content, different styles of music may be more effective in creating the desired atmosphere.

For example, upbeat music may be more suitable for an inspirational video, while a slower piece is better suited for a reflective moment. Music can also be used to add energy and dynamism to a clip, or even just provide background ambience.

Overall, by following these best practices, video production teams — or individual content creators — can achieve greater success while developing content for social media platforms.

Then again, if all of this feels just a tad overwhelming, it’s important to know that you don’t have to go it alone.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them. Thus, our in-house production team is equipped with the right tools, technology, and expertise to help you take your visual media to the next level!

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

The post The Top 5 Best Video Production Practices for Social Media appeared first on Mad Men Marketing.

• • Choose a space that is well-lit with as little background noise as possible.
  • Avoid spaces where you will be back-lit, such as sitting in front of a window or a lamp, as this could cause you to be silhouetted and difficult to see. Position yourself to keep your main light source in front of you.
  • Also, avoid spaces where there would be distracting clutter in the shot.

2. Framing your shot

• • Position the camera at your eye level to avoid shooting yourself at high or low angles, and keep yourself centered in the frame.
  • Use a tripod to keep your camera steady. Some selfie sticks come with a built-in tripod. If you don’t have this equipment available, then propping up the phone on a flat surface can work.

3. Front or back-facing camera

The back-facing camera on your phone will provide higher quality video due to a better lens and higher megapixels. But if you prefer to be able to see yourself as you shoot, then you can use the front-facing camera.

KEEP IN MIND: As you’re shooting, keep eye contact with the lens as if it’s the person you’re talking to.

4. Hitting the record button

• • Give yourself a couple of seconds after you hit the record button to start talking. This will give the final video editor room to splice in your video and transition between others.
  • Be sure to smile before you start talking and after you finish.
  • Speak clearly and avoid muttering or trailing off as you talk.

5. Some more helpful tips

• • Keep water on hand (but make sure you can’t see it in the shot) for when your mouth or throat get dry.
  • Avoid wearing jewelry that can make noise, like bangled bracelets.
  • Don’t be too hard on yourself. Most people get nervous being on camera and it can take multiple tries to get it right!

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